Tono de Marca

Artistic & Cultured, Authentic & Passionate, Elegant & Unique, Conscious & Ethical, Friendly & Approachable

Valores de Marca

• •Craftsmanship & Quality
• •Cultural Heritage & Inspiration
• •Sustainability & Ethical Production
• •Uniqueness & Individuality
• •Community & Conscious Consumerism
• •Customer Satisfaction

Mejores Prácticas

• •Embrace Storytelling: Weave the narrative of Portuguese inspiration, the artisan's touch, and the cultural significance of tile patterns into product descriptions, social media, and 'About Us' sections. This reinforces authenticity and uniqueness.
• •Highlight Ethical & Sustainable Aspects: Consistently mention handmade qualities, sustainable materials (like cork), small-batch production, and the on-demand system. This appeals to conscious consumers and reinforces core values.
• •Use Evocative & Descriptive Language: Employ words that evoke artistry, heritage, elegance, and uniqueness. For example: "intricate patterns," "vibrant heritage," "timeless elegance," "handcrafted treasure."
• •Maintain a Warm & Passionate Voice: Whether it's responding to comments or writing an email newsletter, infuse the communication with the passion behind the brand. Let the founder's inspiration shine through.
• •Create a Brand Style Guide: Develop a simple document outlining key brand messages, preferred terminology (e.g., "artisan" vs. "homemade," "heritage" vs. "old"), a list of "do" and "don't" words, and the overall desired emotional impact of the copy. This ensures consistency across all platforms and anyone writing for the brand.

Percepción Social

High Quality & Beautiful Products, Excellent Customer Service, Authentic & Unique Designs, Trustworthy & Reliable, Ethically Minded

Ejemplos de Copy

• •Instagram Post (Image: Close-up of a tile-patterned earring): Wear a piece of history. ✨ Our Azulejo-inspired earrings are handcrafted with passion, bringing centuries of Portuguese artistry to your modern style. Ethically made, uniquely yours. #ineslamy #ArtisanJewelry #PortugueseTiles #SustainableFashion #HandmadeWithLove
• •Website Banner (Homepage): Inês Lamy: Where heritage meets contemporary design. Discover unique, handcrafted jewelry inspired by global tile patterns and sustainable cork. Wear your story.
• •Facebook Ad (Targeting: Users interested in sustainable fashion, artisan goods, European travel): Tired of mass-produced accessories? Embrace the charm of Inês Lamy designs. Each piece is a testament to meticulous craftsmanship and a love for cultural beauty, ethically handmade in France. Find your unique treasure today and join our conscious fashion community. Shop now for 10% off your first order! #CulturalJewelry #EthicalStyle #HandmadeLuxury #InesLamyDesign
• •Product Description (for a cork necklace): Feel the warmth of Portugal with our sustainably sourced Cork Necklace. Lightweight, eco-friendly, and incredibly chic, this piece is a celebration of nature's artistry. Hand-finished in our Paris studio, it’s more than an accessory – it’s a statement of conscious style. #CorkJewelry #SustainableChic #ineslamy #HandmadeInFrance #EcoFashion
• •TikTok Video Caption (Video: Quick cuts showing the making process, ending with the finished product): From Portuguese inspiration to your jewelry box! ✨ Watch the magic happen. Each Inês Lamy piece is handmade with love and a story to tell. What story will you wear? #HandmadeJewelry #TileArt #ArtisanMade #BehindTheScenes #ineslamy_design #SustainableStyle