Tono de Marca

Uplifting, creative, and slightly whimsical, with a touch of humor and a metaphysical, fun-loving aspect on social media.

Valores de Marca

• •Originality and Creativity
• •Uplifting and Positive Messaging
• •American Made manufacturing
• •Customer Satisfaction
• •Supporting Good Causes

Mejores Prácticas

• •Lead with Positivity: Always use uplifting and positive language. Words like "elevate," "uplift," "inspire," and "joy" should be woven throughout your copy.
• •Highlight 'Made in the USA': Consistently mention that products are made in the USA with American-made components, as this is a key brand value and differentiator.
• •Maintain a Personal Touch: Use a warm, personal, and slightly whimsical voice. Addressing customers directly and sharing the founder's passion creates a relatable brand identity.
• •Emphasize Originality: Remind customers that all designs are original creations from Indigo Moon Collections. This reinforces the brand's creativity and uniqueness.
• •Encourage Community: Actively invite customers to share their experiences and photos with your products. This builds a sense of community and provides social proof.

Percepción Social

Positive, authentic, trustworthy, with excellent customer service and a sense of community.

Ejemplos de Copy

• •Adorn your everyday with a touch of magic. Our new 'Focus on Nature' collection is handcrafted in the USA, capturing the delicate beauty of the wild. Wear a piece of art that speaks to your soul and elevates your style.
• •Brighten up your workspace and your day! ☀️ Our original design magnets are made with love in the USA to bring a little bit of joy and inspiration to your office. Which one is your favorite? #IndigoMoonCollections #MadeInUSA #OfficeStyle #UpliftingDesigns
• •Elevate Your Space. Discover unique, American-made accessories designed to uplift and inspire. From your home to your wardrobe, find pieces that tell your story.
• •A little something to make you smile. At Indigo Moon Collections, we believe in the power of small joys. That's why we create handcrafted accessories with uplifting designs, right here in the USA. Explore our new arrivals and find a piece that brings you happiness.
• •Pay homage to your favorite brew! ☕ Our 'Chalkboard Cafe' magnets celebrate the art of a great cup of coffee. Made with original designs and a whole latte love in the USA, they're the perfect accent for your kitchen or coffee bar.