Tono de Marca

inspirational, warm, mindfully creative, friendly, and personal

Valores de Marca

• •Individuality and Self-Expression
• •The Feeling of Home
• •Mindful Curation and Quality
• •Sustainability
• •Inspiration and Creativity

Mejores Prácticas

• •Lead with Feeling, Not Function: Always frame the product's purpose around the emotion it evokes. Instead of "This vase holds flowers," try "A beautiful home for your blooms that brings joy to any room."
• •Tell the "Why" Behind the Product: Briefly explain why a product was chosen for the collection. Does it come from a sustainable brand? Is it exceptionally crafted? This reinforces the value of mindful curation.
• •Use Sensory and Evocative Language: Incorporate words that appeal to the senses—phrases like "cozy corner," "warm glow," "smooth ceramic," and "the scent of a new morning"—to help the customer imagine the product in their life.
• •Maintain a Warm, Encouraging Tone: Write as if you are a friend offering gentle advice on home styling. Use encouraging and inclusive language that invites creativity, such as "Dare to be different" or "Create a space that's uniquely you."
• •Weave in Core Values Naturally: Subtly mention keywords related to your values in your copy. Words like "thoughtful," "sustainable," "creative," "personal," and "lasting" should feel like a natural part of the brand's vocabulary, not forced buzzwords.

Percepción Social

Perceived as a boutique, aesthetically-focused online shop that is genuine and passion-driven, though its social perception is largely self-generated due to limited external mentions.

Ejemplos de Copy

• •More than just a morning coffee. It's a quiet moment, a warm handle, and a slow start. Our Pion mug is crafted to feel like home, right in your hands. #IndieAndNaia #HomeIsAFeeling #MorningRitual
• •Your home is your story. Add a new chapter. Discover thoughtfully selected decor designed to bring your space to life.
• •Tidy up your space, but make it beautiful. This hand-woven basket isn't just for storage; it's a touch of nature and a piece of calm for any corner of your home. Perfect for blankets, books, or bringing a little bit of the outside in.
• •Sustainability and style can go hand in hand. At Indie & Naía, we choose beautiful, timeless pieces for your home that are made with care for the planet. Shop our collection and create a home that feels good, in every sense of the word.
• •That 'Welcome Home' Feeling, Delivered.