Tono de Marca

Friendly, Approachable, and Family-Oriented.

Valores de Marca

• •Family and Community
• •Creativity and Personalization
• •Joy and Celebration
• •Quality and Durability

Mejores Prácticas

• •Always Use a Warm and Personal Tone: Address your audience directly using "you" and "your." Share your story as a mother-daughter team frequently to build trust and humanize the brand. Keep the language simple, cheerful, and encouraging.
• •Focus on the "Why," Not Just the "What": Instead of just selling a "custom t-shirt," sell the "unforgettable family reunion," the "team unity," or the "perfect holiday photo." Frame your products as a way to enhance life's experiences and create lasting memories.
• •Resolve Brand Name Inconsistency: It is crucial to align the Facebook page name with the website and Instagram handle. Update the Facebook URL and name to "IMPRINTS" or "Imprints Shirts." If that's not possible, create a pinned post explaining the history (e.g., "We started as LaTeeDaShop and have grown into IMPRINTS!"). Consistency is key for brand recognition and trust.
• •Engage with Your Community: When posting about school or group orders (with permission), tag the organizations and encourage user-generated content. Run a caption contest or ask followers to share photos wearing their IMPRINTS shirts for a chance to be featured. This reinforces the brand's community-oriented values.
• •Maintain a Consistent Voice Across All Touchpoints: The friendly, family-run voice should be present everywhere—from the website's product descriptions and FAQ page to Instagram captions, Facebook comments, and customer service emails. Every interaction is an opportunity to reinforce the brand's personality.

Percepción Social

The brand's perception appears to be that of a small, local, and trusted custom apparel provider. The collaboration with an elementary school for spirit wear is a strong indicator of positive community standing. The primary challenge to its social perception is the brand inconsistency between its website/Instagram handle ("IMPRINTS") and its Facebook page ("LaTeeDaShop"). This can create confusion and dilute brand recognition, potentially making the business seem less established or professional to new customers. The lack of widespread, easily searchable reviews makes it difficult to gauge broader customer satisfaction, but the existing online footprint is positive and community-focused.

Ejemplos de Copy

• •The Smith Family Reunion Tour 2026. Make this year’s family trip unforgettable. From beach days to mountain hikes, we create custom matching tees that bring everyone together. Let's design a memory you can wear. Get started with our mother-daughter team today!
• •Don't Get Your Tinsel in a Tangle! The holidays are for family, fun, and festive shirts! Whether you're a "Christmas Crew" or a "Jingle Squad," we've got the perfect design to make your celebration extra merry and bright. Shop our holiday collection or let's create your own!
• •Your Team, United. Bring your crew together with custom apparel that shows off your brand pride. We handle the design and printing, so you can focus on what you do best. Perfect for team events, staff uniforms, or client giveaways. Let's get to work!
• •Show Your School Spirit! Game days, pep rallies, and school events just got an upgrade! We partner with schools to create awesome custom spirit wear that students and parents will love to rock. Ask us how we can set up an easy online store for your organization!
• •From Our Family to Yours. We're Carol and Taylor, the mother-daughter team behind IMPRINTS. We believe every t-shirt tells a story, and we love helping you tell yours. Thank you for supporting our small business and letting us be a part of your special moments.