Tono de Marca

Reverential, Intellectual, and Serene.

Valores de Marca

• •Celebration of Craftsmanship
• •Authentic Storytelling
• •Intentional Living
• •Cultural Preservation
• •Direct-from-Studio Curation

Mejores Prácticas

• •Prioritize Story over Specs: Always lead with the narrative of the maker, the technique, or the cultural history. Technical details should support the story, not replace it.
• •Use a Reverential Vocabulary: Employ words that convey respect, artistry, and timelessness. Use terms like "mastery," "legacy," "heritage," "intention," and "meditative" while avoiding common e-commerce jargon like "hot deal," "limited time," or "bestseller."
• •Maintain a Calm, Assured Tone: Write in a clear, deliberate, and sophisticated manner. Avoid exclamation points, slang, or overly casual language to maintain the brand's serene and intellectual feel.
• •Speak to the "Why," Not Just the "What": The copy should focus on why an object is meaningful—its connection to a person, a place, and a philosophy of intentional living. This appeals to the target audience's desire for substance.
• •Emphasize the Human Element: Consistently mention the artisan by name and reference "the maker's hands," "the artist's eye," or "the studio." This reinforces the brand's core value of connecting customers directly to the human source of the craft.

Percepción Social

Imprint is perceived as a highly curated, premium, and culturally sophisticated brand. It is not a marketplace for casual buyers but a destination for a discerning audience—likely affluent men, as specified, who are collectors, design enthusiasts, or individuals seeking items with significant cultural and artistic value. The brand is seen as an authority and a storyteller in the world of fine craftsmanship. Its high price points and narrative-driven approach position it as a luxury or gallery-level entity that values art and culture over commercial volume.

Ejemplos de Copy

• •The rhythm of Bizen. For Kazuya Ishida, clay is not just a material—it's a conversation. A 9th-generation potter, he merges the primal energy of Bizen-yaki with a modern sensibility. Each vessel is a testament to a legacy of earth and fire. Discover the story behind the hands that shape tradition. #ImprintSpace #MasterArtisan #Bizen #Craftsmanship
• •Forged by hand in a Kyoto studio, this copper teapot is more than a vessel; it is a piece of history. Feel the subtle texture of the artisan's hammer in every facet, a detail that tells a story of patience and mastery. Designed to age with grace, its patina will deepen over time, becoming a unique reflection of your own daily rituals. A piece to live with, intentionally.
• •From the Artisan's Studio to Your Home: New Works from Akira Satake
• •The Story in the Making. Explore collectible objects that carry the soul of their creator. Shop the new collection.
• •Your home should tell a story. Not of mass production, but of masterful creation. Imprint connects you with one-of-a-kind works from global artisans—from Japanese ceramics to Argentine leather. Discover objects with intention. Live with art.