Tono de Marca

Aspirational, Prestigious, Inspiring, Creative, Customer-Oriented (Stated), Accessible (Outlet), Professional & Established

Valores de Marca

• •Quality & Prestige
• •Creativity & Design
• •Customer Experience
• •Variety
• •Legacy & Trust
• •Value (Outlet)

Mejores Prácticas

• •Develop a Brand Voice Guide: Create a document outlining key characteristics of the ILUMEL tone (e.g., sophisticated, inspiring, elegant, expert but approachable for the main brand; value-driven, stylish, accessible for the outlet). Include do's and don'ts.
• •Emphasize Heritage and Quality: Consistently weave in the brand's longstanding history and commitment to high-quality materials and craftsmanship in product descriptions and storytelling.
• •Use Evocative and Sensory Language: Describe products not just by their features, but by the feelings and atmosphere they create (e.g., "bathe your room in a warm glow," "sink into plush comfort," "a statement piece that sparks conversation").
• •Maintain a Tone of Sophistication and Authority: Even when promoting sales or the outlet, avoid overly casual or slangy language. Position ILUMEL as a knowledgeable leader in home decor and design.
• •Segment Messaging for Outlet vs. Main Brand: While maintaining core quality association, ensure the outlet copy clearly communicates value and accessibility, using price points and "deal" language more prominently, while the main brand focuses on exclusivity, design leadership, and premium experience. Address customer service perceptions proactively by highlighting commitment to satisfaction.

Percepción Social

Established High-End Retailer, Impressive Store Presence, Broad Selection, Concerns about Customer Service & Pricing, Outlet as a Source for Deals

Ejemplos de Copy

• •ILUMEL: Crafting Legacies, One Exquisite Piece at a Time. For over forty years, ILUMEL has been synonymous with unparalleled design and enduring quality. Discover a world where creativity meets craftsmanship, and transform your space into a testament to your unique style. Experience the art of fine living.
• •Beyond Furniture. Beyond Expectation. This is ILUMEL. Step into an experience where every detail is curated to inspire. From statement lighting to luxurious furnishings, find everything you need to create a home that’s not just decorated, but deeply personal and extraordinarily beautiful.
• •Your Vision, Our Expertise. The ILUMEL Design Journey. Let us guide you in creating spaces that reflect your essence. With an unmatched selection and a commitment to exceptional service, ILUMEL is your partner in bringing dream interiors to life. Explore collections that speak to a legacy of style.
• •Discover the Soul of Your Home at ILUMEL. We believe your home should be a sanctuary of beauty and comfort. Explore our curated collections of furniture, lighting, and decor, each piece chosen for its unique character and ability to transform a house into a cherished home.
• •ILUMEL Outlet: Where Style Meets Smart Savings. Experience the signature ILUMEL quality and design you love, at prices that delight. Discover exclusive collections and remarkable deals on furniture and decor to beautifully appoint your home without compromise.