Tono de Marca

Authentic and Passionate Purveyor, sophisticated, direct, informative, appreciative, professional, and enthusiastic.

Valores de Marca

• •Authenticity
• •Quality
• •Sensory Experience
• •Simplicity and Tradition

Mejores Prácticas

• •Lead with Authenticity: Always emphasize the Italian origin and tradition behind the products. Use Italian terms where appropriate (e.g., olio d'oliva, aceto balsamico) and briefly explain their significance.
• •Use Evocative, Sensory Language: Focus on taste, aroma, and texture. Use descriptive adjectives that appeal to the senses, such as "robust," "fragrant," "velvety," or "crisp," to describe the products.
• •Maintain a Refined and Passionate Tone: The voice should be that of a knowledgeable food expert who is eager to share their passion. Avoid overly casual language, emojis, or slang to maintain the premium feel.
• •Educate the Customer: Briefly explain what makes a product special. Is it the region, the production method (like biodynamic wine), or the specific type of olive? This adds value and reinforces the brand's expertise.
• •Center Everything Around 'The Table': Consistently tie the products back to the core concept of "Il Tavolo"—the place of gathering, sharing, and enjoying food. Frame products not just as items, but as components of a shared culinary experience.

Percepción Social

Niche, premium online delicatessen for lovers of authentic Italian food; perceived as a specialized importer rather than a large, commercial retailer, catering to customers knowledgeable about or highly interested in cooking and high-quality ingredients.

Ejemplos de Copy

• •Experience the true taste of Sicily. Our Titone Cerasuola organic olive oil is intensely fruity with a delicate, peppery finish. The essential element for an authentic Italian meal. Elevate your kitchen.
• •The best conversations happen around the table. We bring the heart of Italy to yours. Discover our curated selection of wines, oils, and delicacies that turn any meal into a memory.
• •A touch of luxury for the discerning palate. Unearth the rich, unmistakable flavor of our Italian truffle delicacies. From oils to sauces, find the perfect ingredient to transform your favorite dish.
• •For us, 'Il Tavolo' is more than a name—it's a promise. A promise to bring the authentic, high-quality flavors of the Italian table directly to your home in Denmark. Every product is a discovery, every meal a celebration.
• •The perfect complement to any dish. Our biodynamic Austrian rosé wine, 'Revolution Pink Solera,' is chosen for its character and quality. Let it be the centerpiece of your next gathering.