Tono de Marca

Artisanal, Elegant, and Inspired

Valores de Marca

• •Craftsmanship
• •Nature as Inspiration
• •Personal Storytelling
• •Quality Materials

Mejores Prácticas

• •Lead with Inspiration: Always begin product stories and social media posts by referencing the natural element that inspired the piece. This reinforces the core brand value.
• •Emphasize the 'Handmade' Element: Consistently use terms like "handcrafted," "artisan-made," "studio-made," and "designer-maker" to differentiate from mass-produced competitors and justify a premium positioning.
• •Tell the Founder's Story: Periodically weave Ilona Guest's personal journey into marketing content. Mention her background in textiles or her time in the film industry to add layers of authenticity and expertise.
• •Detail the Materials: Be specific about the materials used (e.g., "recycled sterling silver," "24ct gold plate," "ethically sourced amazonite"). This builds trust and speaks to a clientele that values quality and sustainability.
• •Maintain a Consistent Visual and Verbal Tone: Ensure that the elegant, nature-inspired photography is always matched by copy that is equally refined and evocative. The language should feel as crafted as the jewellery itself.

Percepción Social

A high-quality, independent artisan brand, perceived as authentic and trustworthy, with appreciation for its beautiful and unique, nature-inspired designs.

Ejemplos de Copy

• •Captured from the sea, crafted by hand. Introducing the new 'George The Squid' Pendant, a piece born from coastal walks and a love for the ocean's hidden wonders. Each curve is handcrafted in recycled sterling silver, telling a story of the deep. Wear a piece of the sea. #IlonaGuestJewellery #HandmadeSilver #NatureInspired #EthicalJewellery
• •Inspired by the quiet, cratered surface of the moon, our Moon Rock earrings possess a unique, organic texture. Handcrafted in our London studio, each piece is a testament to the beauty of imperfection. Made from solid sterling silver with a soft matte finish, they are designed for the woman who finds elegance in the untamed.
• •Jewellery with a story. At Ilona Guest, we don't just make jewellery; we craft wearable art inspired by nature's own designs. From our London studio to you, every piece is independently designed and made with ethically sourced materials. Discover your own meaningful piece today.
• •A New Tide of Designs Has Arrived
• •Bold, Sophisticated Jewellery, Handcrafted in London. Inspired by the Wild Beauty of Nature.