Tono de Marca

The predominant tone of 'il miogusto' is aspirational, vibrant, and effortlessly chic. It's friendly and celebratory, inviting consumers to partake in "the sweet life" (La Dolce Vita). The language is simple and evocative, focusing on sensory experiences—taste, refreshment, and visual appeal. The inclusion of Italian words and phrases adds a layer of sophisticated authenticity without being alienating. The overall voice is confident and modern, positioning itself as a stylish choice for those who dare to be different.

Valores de Marca

• •Celebration of Life
• •Authenticity & Quality
• •Style & Design
• •Simplicity & Convenience
• •Boldness & Individuality

Mejores Prácticas

• •Lead with the Lifestyle: Focus on the experience, not just the product. Use evocative language that paints a picture of celebration, relaxation, and style. The "why" (the moment) is more important than the "what" (the drink).
• •Embrace "Effortless Elegance": Consistently emphasize the convenience and simplicity of the products. Phrases like "ready to pour," "just add ice," and "the perfect spritz, simplified" reinforce a key value proposition.
• •Use a Touch of Italian: Sprinkle in Italian words or phrases like "La Dolce Vita," "Aperitivo," or "Ciao" to maintain the brand's authentic, chic identity. This should be done naturally, without overwhelming the reader.
• •Stay Visual and Vibrant: Let the colorful product be the hero. Use descriptive words that appeal to the senses—"sparkling," "refreshing," "zesty," "juicy," "crisp"—and align with the vibrant visual branding.
• •Maintain a Confident and Celebratory Tone: The voice should always be upbeat, confident, and inclusive. Position the brand as a fun, stylish choice for modern consumers who enjoy life and aren't afraid to stand out.

Percepción Social

The public perceives 'il miogusto' as a trendy, high-quality brand for fun, ready-made cocktails. Customers see it as a go-to for special occasions, summer gatherings, and as a stylish gift. The colorful bottles are highly recognizable and are a significant part of the appeal, often mentioned in reviews and social media posts. The taste is consistently praised as refreshing and well-balanced. The brand is successfully associated with the positive, carefree vibe of an Italian summer aperitivo.

Ejemplos de Copy

• •Sunset Sips. Why wait for the weekend? Bring the Italian coast to your balcony. Our Melonsecco is chilled, sparkling, and ready for the moment. Just add friends. #ilmiogusto #LaDolceVita #AperitivoTime
• •Effortlessly Italian. Perfectly Chilled. Your perfect Limonsecco Spritz is already in the bottle. Crafted in the heart of Treviso, we’ve done the mixing for you. All you need is the ice.
• •A Taste of Italian Summer. Meet Peachelino, our sparkling ode to sun-ripened peaches from Puglia. Lightly sweet with a crisp, refreshing bubble, it’s like a Bellini, but without the fuss. The perfect pour for brunch, celebrations, or simply because.
• •Choose Your Colour. Life’s too short for boring drinks. From zesty Limonsecco to luscious Frutti di Bosco, our vibrant wine cocktails are made to match your mood. What’s your gusto? Shop the collection now.
• •Don't Just Host. Dazzle. Planning a get-together? Elevate your event with the chic simplicity of il miogusto. Our ready-to-serve sparkling cocktails and Prosecco bring authentic Italian flair to any occasion, leaving you more time to enjoy the moment. Be the host everyone remembers.