Tono de Marca

Reverent, authentic, and community-focused

Valores de Marca

• •Faith and Spirituality
• •Heritage and Tradition
• •Ethical Sourcing and Support
• •Quality and Craftsmanship
• •Resilience and Identity

Mejores Prácticas

• •Lead with the 'Why': Always start with the story and purpose behind a product. Whether it's the heritage of a Palestinian mug or the spiritual significance of a prayer rug from Madina, this emotional connection is your strongest asset.
• •Use Reverent and Respectful Language: The products are tied to faith and culture. The copy must always reflect this with a tone of humility, respect, and devotion. Avoid overly commercial or casual language.
• •Emphasize Authenticity and Origin: Consistently use phrases like 'Made in Madina,' 'Handcrafted in Palestine,' 'Official UK Distributor,' and 'Sourced directly from' to reinforce the brand's commitment to authenticity and ethical partnerships.
• •Nurture the Community: Use inclusive language like 'our community,' 'we,' and 'together.' Frame newsletters and social media posts as conversations with a like-minded group, not just as advertisements.
• •Balance Inspiration and Commerce: Mix promotional content with purely inspirational posts. Share relevant quotes, stories about the artisans, or reflections on faith. This builds brand loyalty and reinforces the idea that Ilhaam® is more than just a store—it's a source of inspiration.

Percepción Social

Overwhelmingly positive, with customers praising product quality, uniqueness, excellent service, and ethical sourcing. The brand is seen as highly trustworthy, reliable, and successfully meets the need for meaningful, faith-based and cultural products.

Ejemplos de Copy

• •Woven with heritage, held with hope. Introducing our new Handcrafted Palestinian Keffiyeh Trays. Each tray is a story of resilience, skillfully crafted by artisans in Khalil. This isn't just a piece for your home; it's a piece of a legacy you are helping to preserve. Support Palestinian artisans and bring home a symbol of tradition. Shop the collection via the link in our bio.
• •As-salamu alaykum, Ilhaam Community. In a world that moves so fast, we find peace in the things that ground us. This week, we're reflecting on the sacred city of Madina, home to the artisans who weave our Mada Prayer Rugs. Each thread is a reminder of tranquility and devotion. We are honoured to bring a piece of that peace into your home. May your prayers be answered and your hearts be full. With gratitude, The Ilhaam® Team.
• •Ilhaam®: Faith-Inspired Gifts. Crafted with Intention. Sourced with Soul.
• •Searching for an Eid gift that speaks to the heart? The Rawdah Original Prayer Rug, made in the blessed city of Madina, is more than a gift—it's a shared prayer. Give a gift of peace and devotion this Eid. Enjoy free UK shipping on orders over £50. Shop now.
• •Honor a sacred tradition in your home. Our Mini Zamzam Dispenser is designed with reverence, making it easy to share the blessed water with family and guests. Its elegant design is a beautiful reminder of the spiritual journey of Hajj and Umrah. Perfect as a thoughtful gift or a centerpiece in your own home.