Tono de Marca

Elegant & Graceful, Empowering & Confident, Community-Oriented & Inclusive, Faith-Inspired & Respectful, Modern & Stylish, Approachable & Friendly

Valores de Marca

• •Modesty
• •Elegance & Style
• •Faith & Identity
• •Empowerment
• •Quality & Craftsmanship
• •Community & Inclusivity
• •Customer Satisfaction

Mejores Prácticas

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., elegant, empowering, respectful, modern), corresponding tones, "do's and don'ts" for language, and examples. Share this with everyone who creates content.
• •Understand Your Audience Deeply: Continuously research and understand the target audience's values, aspirations, and language. The copy should resonate with them and speak to their needs and desires related to modest fashion.
• •Prioritize "Elegant" and "Empowering" Language: Use descriptive and sophisticated vocabulary that evokes grace and style. Frame product benefits around how they make the wearer feel confident and empowered.
• •Maintain Respect and Cultural Sensitivity: Given the connection to faith and modesty, ensure all copy is respectful, inclusive, and culturally aware. Avoid overly casual slang or humor that might not align with these values.
• •Consistency Across All Channels: Ensure the defined tone is consistently applied across the website, product descriptions, social media posts, email marketing, and customer service interactions. Regular audits of content can help maintain this consistency.

Percepción Social

Customers seem to appreciate the aesthetic and style of the clothing offered. There is an interest in new arrivals and product details. The brand is perceived as a provider of modern and elegant modest fashion.

Ejemplos de Copy

• •Headline: Ilays Online: Where Modesty Meets Modern Grace. Body: Discover our latest collection of Abayas and Hijabs, designed for the contemporary woman who embraces her elegance and expresses her identity with confidence. Shop now and feel beautifully you. #EmbraceYourElegance #ModestFashion
• •Headline: Crafted with Care, Designed for You. Body: At Ilays Online, every stitch tells a story of quality and dedication. We believe that modest wear should not only be beautiful but also empower you in your daily life. Experience the difference. #IlaysOnline #QualityModesty
• •Headline: Celebrate Your Unique Style, Beautifully. Body: Modesty is a personal journey, an expression of faith and inner strength. Our curated collections are here to help you honor that journey with styles that are both timeless and contemporary. Find your perfect piece today. #FaithAndFashion #ModernMuslimah
• •Headline: Feel Confident, Look Radiant. Body: Step out in Ilays Online and embrace the compliments. Our elegant Burkinis and Kimonos are designed to make you feel comfortable, confident, and utterly radiant, without compromising on your values. #ModestSwimwear #ElegantCover
• •Headline: Join the Ilays Online Community. Body: More than just a store, we're a celebration of diverse women united by a love for modest, elegant fashion. Follow us for style inspiration, new arrivals, and to be part of our empowering community. #IlaysCommunity #WomenSupportingWomen