Tono de Marca

Friendly, Passionate, Playful, Whimsical, Caring, Trustworthy, Enthusiastic.

Valores de Marca

• •Quality and Durability
• •Joy and Fun
• •Community
• •Sustainability/Eco-consciousness
• •Customer Satisfaction

Mejores Prácticas

• •Embrace the "Thor & Loki" Narrative: Continue to weave in the playful yet strong personas of Thor (strength, reliability) and Loki (fun, whimsy) in product descriptions and storytelling to create a unique brand voice.
• •Use terms like "furry family member," "superhero pal," "happy paws," and focus on the benefits from the pet's perspective.
• •Highlight Values Consistently: Regularly reinforce core values like quality, durability, eco-friendliness, and the joy of pet ownership in your copy across all channels.
• •Incorporate playful language and puns related to pets and their activities.
• •Showcase customer testimonials and stories that highlight the positive impact of PawGo Pet products on pets and their owners.

Percepción Social

PawGo Pet aims to be perceived as a provider of sustainable, high-quality pet products. They want to be seen as a brand that cares about pets, their owners, and the planet, connecting with a modern, potentially younger pet-owning audience.

Ejemplos de Copy

• •Discover products made with love, durability, and a sprinkle of playful magic!
• •Every pet is our very own superhero.
• •Inspired by Thor and Loki to create pet products that make tails wag.
• •Where wagging tails and happy paws reign supreme.
• •We believe that pet care should be as joyful as a romp in the park.