Tono de Marca

Professional, Innovative, and Data-Driven. The brand communicates with authority and expertise, using precise language and focusing on educating and building trust through evidence.

Valores de Marca

• •Innovation: Revolutionary, cutting-edge heating technology integrated with smart home apps and renewable energy systems.
• •Sustainability: Eco-friendly products, reducing carbon footprints, and aligning with national Net Zero goals.
• •Efficiency & Cost-Effectiveness: Reducing energy bills by up to 40% with long-term running cost savings and low maintenance.
• •Quality & Safety: UK Declaration of Conformity (UKCA), 'Made in Britain' status, and safe far-infrared technology.
• •Health & Comfort: Providing a healthier living environment by not circulating dust or allergens, preventing dampness, and offering gentle, sun-like warmth.

Mejores Prácticas

• •Lead with Data, Support with Emotion: Start with compelling statistics and follow up with emotional benefits to appeal to both rational and emotional motivations.
• •Segment Your Messaging: Tailor copy for different audiences (technical for B2B, comfort/health for homeowners).
• •Use Analogies to Simplify the Complex: Employ simple, effective analogies (e.g., 'feels like standing in sunlight') to explain technology.
• •Reinforce Trust and Credibility at Every Opportunity: Consistently mention certifications, partnerships, and positive customer testimonials.
• •Focus on 'Invisible' as a Feature and a Benefit: Frame space-saving as design freedom, uncluttered walls, and seamless aesthetics.

Percepción Social

Customers are strong advocates, praising cost savings, efficiency, and professional installation. Smart home control is a major bonus. For B2B, it's seen as a 'no-brainer' investment. The challenge is overcoming mainstream awareness and educating consumers about infrared benefits and safety.

Ejemplos de Copy

• •Heat your home for up to 40% less. iHelios provides invisible, smart infrared heating that integrates with solar and your smart home. The future of heat is here.
• •Tired of dusty radiators, damp walls, and shocking energy bills? Traditional heating is inefficient. Our invisible infrared film heats your home like sunshine—silently, cleanly, and efficiently. See how landlords are cutting tenant heating costs from £70 to just £15 a week. Tap to learn more.
• •Designing for Net Zero 2025? The iHelios system is more than a heater; it's a certified, sustainable building solution. Our invisible infrared film offers complete design freedom (no radiators) and seamless smart home integration, helping you meet the Future Homes Standard with a maintenance-free, highly efficient system. #SustainableArchitecture #SmartBuilding #FutureHomesStandard #iHelios
• •Did you know the heat from iHelios is as natural as the sun's warmth? Unlike radiators that circulate dust, our system provides clean, radiant heat that doesn't dry the air. It’s a healthier choice for your family and a smarter choice for your wallet. Explore the health benefits.
• •Upgrade to smart infrared heating. Lower energy bills and zero maintenance. Integrates with Alexa & Google Home. Get your free, no-obligation quote today and discover a more efficient way to heat your property.