Tono de Marca

Specialized, Reassuring, and Authentic

Valores de Marca

• •Purity and Quality
• •Customer Health and Well-being
• •Expertise and Education
• •Customer-Centricity

Mejores Prácticas

• •Lead with the 'Why': Always start with the core benefit—being PG-free and allergy-friendly. This is your unique selling proposition and the primary reason customers choose you. Every piece of copy should reinforce this solution.
• •Use a 'Reassuring Specialist' Vocabulary: Consistently use words like 'pure,' 'authentic,' 'crafted,' 'specialist,' 'smooth,' and 'gentle.' This vocabulary builds trust and reinforces your brand's position as an expert in a niche field.
• •Translate Features into Feelings: Don't just say '100% VG.' Explain what it means for the user: 'a gentler vape,' 'smoother clouds,' 'no throat irritation.' Connect the technical aspects of your product to the physical experience and relief it provides.
• •Leverage Customer Loyalty in Your Story: Use snippets from reviews (anonymously) in your marketing copy. Phrases like 'Our customers call it a 'lifesaver'' or 'Join thousands of vapers who made the switch to pure VG' builds social proof and makes the brand story more powerful.
• •Maintain an Educational Stance: Continue creating content (blogs, guides, videos) that explains the 'how' and 'why' behind your products. This solidifies your authority and shows you care about empowering your customers, not just selling to them. This approach is perfect for retaining a loyal, informed customer base.

Percepción Social

Ichor Liquid is perceived by its target audience as a lifesaver brand and a trusted specialist.

Ejemplos de Copy

• •Breathe Easy. Vape Smooth. Tired of the harshness of PG? Our entire range is crafted with 100% pure, pharmaceutical-grade Vegetable Glycerin for the smoothest, gentlest vape you've ever had. Discover our allergy-free promise. #VapePure #PGFree #IchorLiquid
• •Pure Flavour, Pure VG. Your Favourite Tobaccos Are Back.
• •The UK's Specialist in 100% VG E-Liquid. Expertly crafted for purity, flavour, and a smoother experience. Free shipping on orders over £45.
• •Experience the authentic, crisp bite of a freshly picked Granny Smith apple. No artificial aftertaste, no chemical notes—just pure, tangy fruit flavor. Our 100% VG base ensures each puff is smooth and satisfying, perfect for sensitive vapers seeking uncompromising taste.
• •Not All VG is Created Equal: What to Look for in a Truly PG-Free E-Liquid.