Tono de Marca

Cultured, authentic, and evocative. It speaks with the passion of a curator, not a salesperson. The language is descriptive and often tells a story, aiming to transport the customer to the sun-drenched landscapes and workshops of Portugal and Spain.

Valores de Marca

• •Authenticity and Heritage
• •Artisanal Craftsmanship
• •Curated Quality
• •Sustainability and Mindful Consumption
• •Cultural Connection

Mejores Prácticas

• •Lead with the Story: Always start with the "why" behind a product. Is it from a specific region? Made by a family of artisans? Inspired by a historical design? Weave the narrative of its origin and craftsmanship into every description.
• •Use Evocative, Sensory Language: Instead of just listing features, describe the experience. Use words that evoke warmth ("sun-drenched"), texture ("rustic," "hand-painted"), and emotion ("nostalgic," "soulful"). This reinforces the brand's evocative tone.
• •Emphasize Authenticity and Curation: Consistently use terms like "handcrafted," "artisanal," "curated selection," and "small-batch." This language builds trust and differentiates Iberica from mass-market competitors.
• •Speak to the "Cultural Appreciator": Frame products as more than just objects. They are "souvenirs," "pieces of heritage," or tools for creating experiences like "the art of gathering." This directly addresses the target audience's values.
• •Be Transparent and Passionate: Write with genuine enthusiasm for Iberian culture. On practical matters like shipping, be clear and manage expectations by explaining the sustainable, made-to-order model which supports artisans directly. This turns a potential negative (long shipping time) into a positive that aligns with brand values.

Percepción Social

Customers perceive Iberica as a legitimate and high-quality source for authentic Portuguese and Spanish goods. It is seen as reliable and trustworthy, appreciating its careful packaging. Overall, the perception is that of a premium, authentic curator of fine Iberian products.

Ejemplos de Copy

• •From the artisan workshops of São Pedro do Corval to your table. Each of our ceramic bowls is hand-painted, carrying the soul of Portugal in every brushstroke. This isn't just tableware; it's a celebration of heritage, made for gatherings that last long after the sun has set. Discover the collection at the link in our bio.
• •Capture the scent of the Portuguese countryside. Our Daki artisanal soap is more than a cleansing bar—it's a daily ritual. Crafted with nourishing olive oil and infused with wild rosemary, it awakens the senses and softens the skin. Made in small batches to ensure purity and quality, each bar brings a piece of authentic Iberian wellness into your home.
• •A Taste of Portugal, Delivered to Your Door.
• •Curate Your Home with Soul. Discover traditional Azulejo tiles, hand-thrown terracotta, and contemporary designs that tell a story. Shop authentic Iberian decor.
• •Remember the taste of Spain? Bring back the magic of your travels. Our collection of authentic, handcrafted Cataplanas and Spanish terracotta cookware is here to turn your kitchen into your favorite tapas bar. Made by artisans using time-honored techniques, it's the perfect way to recreate those unforgettable flavors. Shop now for global shipping.