Tono de Marca

Introspective & Vulnerable, Authentic & Raw, Empathetic & Connective, Inspirational & Healing-Focused, Artistic & Passionate

Valores de Marca

• •Authenticity: Being true to oneself and expressing raw emotions is paramount.
• •Vulnerability: Sharing personal struggles and creating a safe space for others to do the same.
• •Connection: Building a community based on shared experiences and genuine interaction.
• •Self-Expression: The importance of art and writing as outlets for emotions and thoughts.
• •Healing & Resilience: Overcoming adversity and finding strength through personal journeys and creativity.
• •Originality & Uniqueness: Emphasizing that each art piece is one-of-a-kind.

Mejores Prácticas

• •Speak from the Heart: Always write from a place of genuine emotion and personal experience. Authenticity is key to the brand's current appeal.
• •Embrace Vulnerability: Don't shy away from sharing imperfections or struggles. This builds trust and deepens the connection with the audience.
• •Use "I" and Personal Anecdotes: Maintain the personal connection by using a first-person narrative, especially in blog posts, social media captions, and emails. Share snippets of your journey when relevant.
• •Foster Community and Dialogue: Encourage interaction by asking questions, inviting comments, and creating spaces (like the "Inner Circle") for shared experiences. Frame communication as a two-way street.
• •Maintain a Consistent Visual and Thematic Language: Ensure the visuals (artwork, photography style) and recurring themes (healing, self-discovery, raw emotion) align with the written tone across all platforms. The preference for warm, earthy tones is a good example of this.

Percepción Social

Jacqueline Romig (and by extension, I Am Pure Art) is perceived as a deeply emotional and authentic artist and poet who isn't afraid to share her vulnerabilities. Her work resonates with those who appreciate raw, personal expression and themes of mental health and healing. The brand is likely seen as intimate and personal, almost an extension of the artist herself. Customers and followers probably feel a personal connection to Jacqueline and her story.

Ejemplos de Copy

• •Instagram Post (New Artwork): "Unveiling 'Whispers of Resilience.' This piece emerged from a quiet space of reflection, each layer echoing the journey of finding strength in vulnerability. May it speak to the resilience within you. Explore its story on the website (link in bio). #IAmPureArt #EmotionalArt #HealingJourney #AbstractArt #AuthenticExpression"
• •Email to "Inner Circle" Subscribers: "To my dearest Circle, This week has been one of deep introspection, pouring raw emotions onto the canvas (and into my journal!). I wanted to share a glimpse of this unedited process with you, the ones who understand the beauty in imperfection. Expect a new blog post tomorrow where I bare a little more of 'The Canvas of My Mind.' Your presence in this sacred space means the world. With heartfelt gratitude, Jacqueline. #InnerCircle #AuthenticConnection #VulnerabilityIsStrength"
• •Product Description (Abstract Painting): "Birthed from moments of quiet contemplation and emotional release, 'Serene Undertow' invites you to find your own meaning within its depths. A one-of-a-kind original, this piece is a testament to the beauty found in embracing our inner landscapes. Mixed media on canvas, hand-signed. Allow this art to be a gentle companion on your path. #OriginalArt #AbstractPainting #ArtForHealing #IAmPureArtByJacquelineRomig"
• •Facebook Ad (Promoting the Blog): "Feeling like you're navigating life's complexities alone? Step into 'The Canvas of My Mind,' a space for raw honesty, shared stories, and the comfort of knowing you're not the only one. Read my latest post on finding light in the shadows. Let's connect on a deeper level. #MentalWellness #PersonalJourney #AuthenticLiving #IAmPureArtBlog"
• •Website "About Me" Snippet: "I Am Pure Art is more than just a name; it's a commitment to authentic self-expression. Through my paintings and words, I explore the raw, unfiltered landscape of human emotion – the struggles, the healing, the quiet strength found within. My art is an invitation to connect, to feel, and to embrace your own unique story. Welcome to my journey, I hope you find a piece of yours here too. - Jacqueline Romig"