Tono de Marca

Primal & Adventurous, Confident & Direct, Approachable & Passionate

Valores de Marca

• •Quality & Craftsmanship
• •Authenticity
• •Health & Performance
• •Adventure
• •Ethical Consideration

Mejores Prácticas

• •Always Use "Power Words": Consistently integrate words like primal, fuel, unleash, conquer, bold, authentic, craft, and adventure into your copy across all platforms to reinforce the brand's adventurous identity.
• •Balance "Primal" with "Premium": While the tone is primal, always pair it with messaging about quality, craftsmanship, and premium ingredients. This prevents the brand from sounding aggressive and instead makes it sound aspirational and high-end.
• •Speak Directly to the "Inner Carnivore": Address the customer as someone who is strong, discerning, and driven. Use "You" and "Your" to make the copy personal (e.g., "Fuel your adventure," "Unleash your inner carnivore").
• •Maintain Authenticity": Continue to tell the story of biltong's origins and the craft behind the product. This builds trust and differentiates the brand from mass-produced jerky or other meat snacks.
• •Inject Personality": Don't be afraid to use clever, on-brand humour like "Meat the Maker." It makes the powerful brand more approachable and memorable, fostering a stronger community connection.

Percepción Social

As a product, customers familiar with biltong perceive the brand as a gourmet or premium option due to emphasis on quality and flavor. As a lifestyle, the brand strongly aligns with carnivore and keto diet movements, seen as an ally providing compliant, high-quality snacks. For the general public, perception may be mixed due to the direct name, but the focus on 'high-protein snack' broadens appeal, and quality branding positions it as a premium product, not just niche diet food.

Ejemplos de Copy

• •Don't let your adventure be cut short by hunger. Our Original Biltong is packed with the protein you need to conquer any peak. Pure, premium beef, air-dried to perfection. #IAmCarnivore #FuelYourAdventure #HighProtein #Biltong
• •Tired of sugary protein bars? Grab a pack of I Am Carnivore Chilli Bites. Savoury, spicy, and loaded with the protein your muscles are craving. Build, recover, and refuel the primal way. Shop now. #FitnessFuel #ProteinSnack #KetoUK #Meat
• •Experience the authentic taste of traditionally crafted biltong. Premium cuts, bold flavours, and nothing artificial. This is the snack you were made to eat.
• •A tantalizing dance of Caribbean-inspired spices and premium beef is waiting...
• •Desk-bound but dreaming of the wild? Our Garlic Biltong is the 3 PM slump killer. Satisfy your primal hunger and power through your day. #OfficeSnack #HighProtein #BiltongLife