Tono de Marca

Inspirational, energetic, and encouraging, blending a sense of adventure with a confident, straightforward approach to product technical superiority.

Valores de Marca

• •Adventure and Outdoor Lifestyle
• •Performance and Quality
• •Sustainability and Environmental Responsibility
• •Individuality and Community

Mejores Prácticas

• •Lead with 'Adventure': Frame every message, from product descriptions to social posts, around the concept of adventure—whether it's an epic hike or navigating the urban jungle. Use words like "explore," "journey," "discover," and the signature "Let's Go!".
• •Balance Lifestyle with Tech: Pair emotional, lifestyle-focused language with clear, confident statements about the product's technical benefits (e.g., "Ready for the trail, our TempShield® insulation keeps you cool for the long haul.").
• •Champion Sustainability: Integrate the #RefillForGood message consistently. Position the choice to use a Hydro Flask as a simple yet impactful act for the planet. This reinforces a core brand value and resonates with the target audience.
• •Use an Energetic and Inclusive Voice: Employ an upbeat, encouraging tone. Use direct, simple language and calls to action that invite participation, such as "Join us," "Share your story," and "Come on.".
• •Highlight Customization and Personal Style: Emphasize the variety of colors and accessories as a means of self-expression. Encourage users to "make it their own," which transforms the product from a simple utility into a personal statement.

Percepción Social

Premium, stylish, and highly functional. Seen as both a status symbol and a practical hydration tool, popular among Millennials and Gen Z for its aesthetic appeal and eco-conscious messaging. Perceived as reliable, long-lasting, and effective in maintaining beverage temperatures.

Ejemplos de Copy

• •Your weekend, upgraded. From sunrise cycles to sunset picnics, stay refreshed through it all. Our 32 oz Wide Mouth keeps your drink ice-cold for 24 hours, so your adventure never has to pause. What’s in your flask today? #hydroflasksg #LetsGo
• •The Last Bottle You'll Ever Need. Colder. Hotter. Longer. And in a color that’s all you. With our TempShield® insulation, your perfect temperature is guaranteed. Find your match and ditch single-use plastic for good. Shop the new collection now.
• •Made for the journey. Loved for the performance. Let’s Go!
• •New Hues Inside | Your Next Adventure Awaits
• •Limited Edition 24 oz Standard Mouth - Marine Blue. Inspired by the deep blue sea, built for your daily quest. This limited edition bottle features our legendary TempShield® double-wall vacuum insulation, ensuring your morning coffee stays steaming hot and your afternoon hydration remains perfectly chilled. The durable 18/8 pro-grade stainless steel construction is pure in taste and tough enough for any adventure. Grab it before it’s gone.