Tono de Marca

The brand's tone is passionate, traditional, and community-focused. It speaks directly to a niche audience that shares a deep appreciation for hunting and the outdoors. The language is informal and grounded, with a sense of camaraderie and shared experience, often blended with a lighthearted and humorous approach.

Valores de Marca

• •Tradition
• •Passion
• •Community
• •Authenticity
• •Accessibility

Mejores Prácticas

• •Embrace Niche Terminology: Continue using specific, authentic hunting terms (like gabion, sauvagine, names of bird species) to resonate deeply with the target audience and reinforce expertise.
• •Balance Passion with Humor: While the core message is about a deep passion for tradition, intersperse content with the relatable humor and camaraderie found in hunting culture. This makes the brand more personable and engaging.
• •Tell Authentic Stories: Feature user-generated content, testimonials, and stories from real hunters. This will strengthen the sense of community and validate the brand's authenticity.
• •Stay True to Your Roots: The brand's strength is its focus on "lovers of nature and our traditions." Avoid diluting the message by trying to appeal to a broader, more general outdoor audience. All copy should tie back to this core identity.
• •Visually Align with the Brand: Ensure all imagery and video content—from product shots to social media posts—reflect the rustic, natural, and traditional aesthetic of the hunting world. The visual tone should match the written tone.

Percepción Social

The brand is perceived as an authentic outfitter for a specific type of hunting enthusiast, primarily focused on waterfowl and migratory bird hunting. Its use of specific terminology suggests a strong connection with a European, likely French-speaking, customer base. The content, often depicting relatable and humorous hunting scenarios, fosters a positive and engaged community that sees the brand as a reflection of its own passion. It is seen as a provider of both functional, technical apparel and casual wear that allows enthusiasts to express their identity.

Ejemplos de Copy

• •The marsh is calling. Our new technical jacket is your answer. Designed for the dedicated waterfowl hunter, it withstands the harshest conditions so you can focus on the sky. Wear your passion, stay the course.
• •That moment when the decoys look so good, you almost fool yourself. 😂 Tag a friend who knows the feeling! #HuttePassion #HuntingLife #DuckHunting
• •From the pre-dawn quiet of the blind to the shared stories after the hunt, we are united by a common thread. Hutte Passion is more than a brand; it's a tribute to our traditions. Join the community.
• •We're not just a brand; we are lovers of nature, guardians of tradition. Hutte Passion was born from the crisp air of the morning hunt and the stories shared between generations. This is apparel for those who live and breathe the outdoors.
• •Show off what you're passionate about, even when you're not in the blind. Our new 'Chipeau' T-shirt is here—comfortable, durable, and designed for the true enthusiast. Get yours and carry the spirit of the hunt everywhere.