Tono de Marca

Adventurous & Outdoorsy, Caring & Protective, Expert & Functional, Passionate & Dog-Centric, Sustainable & Responsible, Community-Oriented

Valores de Marca

• •For the Dogs: Prioritizing the dog's well-being, comfort, and ability to participate in activities.
• •For the Elements: Designing gear that performs in and protects against harsh Nordic and varied weather conditions.
• •For the Planet: A strong and growing commitment to sustainability, using recycled materials (ECO range), aiming for a circular economy, and responsible manufacturing.
• •Quality & Durability: Creating well-crafted, long-lasting products.
• •Functionality & Fit: Ensuring products are practical, serve their intended purpose effectively, and fit dogs of all shapes and sizes correctly.
• •Shared Adventures: Enabling and encouraging dog owners to experience the outdoors with their pets.

Mejores Prácticas

• •Prioritize the Dog's Perspective: Frame benefits around the dog's comfort, safety, and enjoyment. Use language that shows empathy and understanding of a dog's needs and experience.
• •Embrace the Spirit of Adventure: Use active, evocative language that inspires owners to get outside with their dogs. Highlight the joy of exploration and shared experiences in nature.
• •Showcase Expertise with Clarity: Explain the functional benefits and technical features of products in a way that is informative and reassuring, without being overly jargony. Focus on how these features translate to real-world advantages for the dog and owner.
• •Weave in Sustainability Naturally: When mentioning eco-friendly aspects, connect them back to the core values of loving dogs and the planet they explore. Make it part of the quality and care story, not just a standalone feature.
• •Foster Community and Passion: Encourage user interaction, celebrate customer stories and photos, and use inclusive language that makes customers feel like part of the "Hurtta pack." Reinforce the shared love for dogs and the outdoors.

Percepción Social

High-Quality & Reliable, Expert in Dog Outerwear, Good Investment, Innovative, Eco-Conscious, Sizing Can Be Tricky, Trusted by Active Dog Owners

Ejemplos de Copy

• •Headline: Brave the Elements. Cherish the Adventure. Body: From frosty trails to rainy city strolls, Hurtta equips your best friend for every moment outdoors. Our expertly designed gear offers unparalleled protection, comfort, and freedom, so nothing stands between your dog and the joy of discovery. #Hurtta #TameTheGreatOutdoors
• •Headline: Made for Dogs. Built for Adventure. Designed for Earth. Body: Our new ECO Collection brings you the legendary Hurtta durability and fit your dog loves, now crafted with recycled materials. Because protecting your companion and protecting our planet go paw-in-paw. Explore the range. #HurttaECO #SustainableDogGear
• •Headline: The Perfect Fit for Every Explorer. Body: Big or small, smooth-coated or fluffy, every dog deserves gear that moves with them. Hurtta’s commitment to precise fit and functional design means more comfort, more security, and more tail-wagging adventures. Find your dog's perfect match today. #HurttaFit #DogComfort
• •Headline: Don't Just Endure Winter. Embrace It. Body: With Hurtta's thermal overalls and jackets, your dog stays warm, dry, and eager for more, even when the temperature drops. Our innovative designs, inspired by the Nordic cold, mean winter walks become winter wows. #HurttaWinter #DogProtection
• •Headline: Join the Hurtta Pack: Adventures Shared, Memories Made. Body: More than just gear, Hurtta is a community of passionate dog lovers and outdoor enthusiasts. Share your #HurttaMoments and connect with fellow adventurers who believe every day is an opportunity to explore together. #HurttaCommunity #OutdoorDogs