Tono de Marca

Playful, Energetic, and Humorous.

Valores de Marca

• •Fun and Celebration
• •Self-Expression and Creativity
• •Social Connection
• •Accessibility

Mejores Prácticas

• •Embrace Emojis and Exuberance: Use emojis and exclamation points strategically to inject energy and emotion into the copy. Let the punctuation reflect the excitement of a party.
• •Use Humor and Wit: Incorporate puns, jokes, and witty observations that align with the playful nature of the products. The copy should be as entertaining as the items it describes.
• •Keep it Simple and Direct: Use clear, concise, and informal language. Avoid corporate jargon. The tone should feel like a friend giving an exciting recommendation, not a company making a sales pitch.
• •Focus on the Experience, Not Just the Product: Frame the copy around the outcome: the laughter, the memories, the social connection. Sell the fun of the party, not just the party supplies.
• •Engage with Trending Topics (Wisely): On platforms like TikTok, align content with relevant trends, sounds, and memes. This shows the brand is current and speaks the same language as its target audience.

Percepción Social

Customers see Hupikauppa as a reliable and specialized provider of party essentials, particularly for themed events and student parties. The brand is perceived as modern and in-touch with a younger audience and as a source of entertaining content.

Ejemplos de Copy

• •Don't just bring snacks to the party. Become one. 🌮 Why settle for boring? Our new costume arrivals are here to make you the life of the party. Tap to shop and get ready to guac and roll! #Hupikauppa #TacoTuesday #CostumeParty #Naamiaiset
• •On-screen text: "Boring pre-game? We don't know it." Caption: Upgrade your next get-together! 🔥 This game is guaranteed to get the laughs started. Link in bio to grab yours! #Hupikauppa #Bileet #Juomapeli #Opiskelijaelämää
• •Your Birthday Mission: Maximum Fun. Planning a birthday bash? From epic decorations to hilarious games and costumes, Hupikauppa has everything you need to make it legendary. Shop now and get 10% off your first party pack! 🥳
• •Scary Good Costumes. Frighteningly Fun Prices. Shop Halloween at Hupikauppa!
• •🤫 Psst... Your Weekend Plans Just Got an Upgrade.