Tono de Marca

Whimsical, Opulent, and Artistic

Valores de Marca

• •Celebration of Nature
• •Exuberance and Joy
• •Artistic Expression and Individuality
• •Spirituality and Mysticism

Mejores Prácticas

• •Always balance playful, enchanting language ('magical,' 'whimsical,' 'joyful') with terms that convey luxury and artistic value ('opulent,' 'collectible,' 'neo-expressionist,' 'renowned').
• •The 'bunnies, birds, and butterflies' are the heart of the brand. Use them as the primary storytellers, connecting them to values like nature, abundance, and transformation.
• •Weave Hunt Slonem's personal narrative into the copy. Mention his inspirations, his unique process (like the cross-hatching), his passion for restoring historic homes, and his spiritual connection to his subjects.
• •Describe the art with rich, textural words. Use phrases like 'kaleidoscope of color,' 'lavishly colored brushstrokes,' 'tactile quality,' and 'glittering array' to immerse the audience in the visual and emotional experience.
• •The copy should appeal to a sophisticated audience of art collectors and design aficionados. Avoid overly casual language and emphasize the collectible, investment-worthy nature of the work.

Percepción Social

The brand is largely perceived positively; Hunt Slonem is a significant and prolific contemporary artist whose work is visually stunning, joyful, and highly collectible, popular among institutions and celebrity collectors. His 'Huntopia' exhibitions are praised for creating immersive, magical experiences. Critically, some view his work as 'too decorative' or elitist due to high price points, and the repetitive nature of his subjects is occasionally questioned, though often seen as meditative and iconic.

Ejemplos de Copy

• •Transform your home into a gallery. Introducing the Hunt Slonem x [Brand] collection, where opulent design and neo-expressionist art converge. Adorn your space with the whimsical charm of Hunt's iconic bunnies and butterflies, and live within a masterpiece.
• •A moment of pure joy, captured in a kaleidoscope of color. Hunt Slonem’s latest work is a meditation on nature's simple elegance. Each brushstroke is a testament to the vibrant energy that surrounds us. #HuntSlonem #ArtisticLiving #NeoExpressionism
• •Step into a world where art and nature play. Huntopia is an immersive journey into the whimsical mind of Hunt Slonem. Wander through glittering, larger-than-life sculptures of bunnies, birds, and butterflies. A joyful, unforgettable experience for the collector in everyone.
• •Own a piece of the magic. For a limited time, we are releasing a curated selection of signed prints, capturing the exuberant spirit of Hunt Slonem's most beloved works. An invitation to bring good fortune and vibrant color into your life.
• •For Hunt Slonem, art is an act of joy. A celebrated colorist of his generation, Slonem's work is a vibrant exploration of nature, spirituality, and 'exotica.' His iconic, repetitive motifs of fauna are a signature of his neo-expressionist style, collected by museums and connoisseurs worldwide for their uplifting energy and decorative power.