Tono de Marca

Sophisticated, mindful, and aspirational, yet personal and authentic. The language is elegant but accessible, avoiding overly corporate or sales-heavy jargon, emphasizing quiet luxury, curated rebellion, and slow living.

Valores de Marca

• •Sustainability and Longevity
• •Quality and Craftsmanship
• •Intentional Living
• •Individuality and Authenticity
• •Community and Connection

Mejores Prácticas

• •Lead with Values: Always frame product introductions and brand messages through the lens of your core values asustainability, intentionality, and quality. Use phrases like "made to last," "ethically sourced," or "designed for daily ritual."
• •Tell the Story: Remind your audience of the "why" behind the brand the two sisters, the rejection of the "disposable mindset," the love for beautiful things. This narrative builds connection and justifies the premium quality of the products.
• •Use the "Quiet Luxury" Lexicon: Employ sophisticated and evocative language. Words like "curated," "intentional," "timeless," "ritual," "artisan," and "authentic" reinforce the brand's aspirational yet grounded identity.
• •Speak as "We": Maintain the personal, sister-run voice by using "we" and "us." This creates a more intimate and trustworthy relationship with the customer than a generic corporate "the brand" voice.
• •Focus on the Feeling, Not Just the Function: Describe how a product enhances a moment or feels to the touch, not just what it does. Evoke the sense of calm, joy, or connection the item is meant to bring into the customer's life, elevating everyday rituals.

Percepción Social

Highly positive; customers perceive the brand as a purveyor of beautiful, high-quality, unique items. The narrative of the sister-founders adds authenticity, and the focus on sustainability and supporting small designers is appreciated. Customers trust Hunted + Co.s taste and curation.

Ejemplos de Copy

• •Your morning coffee is a ritual, not a race. Our new handcrafted ceramic mugs are designed to be held, cherished, and used for years to come. Its a small moment of quiet luxury to start your day with intention. #SlowLivingStyled #HuntedAndCo
• •Tell a story with your gift. Select from our curated collection of artisan goods and build a box thats as unique as they are. Thoughtful gifting, made personal.
• •Invest in Beauty That Lasts | Our Autumn Edit is Here
• •Tired of trends? Embrace timeless style. At Hunted + Co., we curate accessories designed to last, not to be replaced. Join our curated rebellion against fast fashion. #SustainableStyle #MadeToLast
• •More than an accessory, this is wearable art. Forged with recycled silver and designed to be a forever piece, its a quiet statement of individuality. A rebellion against the disposable, and a celebration of lasting craftsmanship.