Tono de Marca

Confident, functional, secure, direct, and authoritative, focusing on performance and engineering over fashion. Uses strong, declarative statements to build reliability and trust in technical capabilities.

Valores de Marca

• •Security
• •Durability & Longevity
• •Minimalism & Efficiency
• •Innovation & Modern Design
• •Versatility & Customization

Mejores Prácticas

• •Lead with a Problem, Solve with a Feature: Address a clear pain point and immediately introduce the HuMn feature that solves it.
• •Use a Vocabulary of Strength and Security: Consistently use powerful words like 'safeguard,' 'protect,' 'guaranteed,' 'aircraft-grade,' 'durable,' and 'secure'.
• •Emphasize the Lifetime Warranty: Frequently mention the lifetime warranty in product descriptions, checkout pages, and ads to build trust.
• •Speak Directly to the Target Audience: Use direct, no-nonsense language that appeals to professionals and tech-savvy individuals, focusing on function and engineering.
• •Maintain a Consistent Call to Action (CTA): Use clear and urgent CTAs like 'Get Yours Today!' or 'Upgrade Your Protection'.

Percepción Social

Perceived as a pioneer in the minimalist, RFID-blocking wallet category, held in high regard by customers who value security and durability. It's seen as a high-quality, mid-tier priced product that delivers on its promises of protection and minimalism. Its Made-in-USA origin is also a positive.

Ejemplos de Copy

• •Your data is your business. Keep it that way. The HuMn Wallet locks down your cards with aircraft-grade, RFID-blocking security.
• •Stop replacing your wallet every few years. Built from carbon fiber and aluminum, the HuMn is the first and last minimalist wallet you'll ever need to buy. Backed by a lifetime warranty to prove it.
• •Tired of the brick in your back pocket?
• •Engineered for life, not just for looks. The HuMn Wallet combines impenetrable RFID protection with an ultra-lightweight frame you'll barely feel. Carry everything you need and nothing you don't, with the confidence that your information is secure.
• •Half the size. Twice the protection. 50% off all wallets for a limited time. Upgrade your pocket today.