Tono de Marca

Personal, Passionate, and Joyful. The brand's voice is warm, inviting, and celebratory, aiming to enrich life, inspire moments of tranquility, and ignite senses.

Valores de Marca

• •Handcrafted Quality
• •Sustainability and Natural Ingredients
• •Accessible Beauty and Joy
• •Personal Story and Connection
• •Supporting Small Business

Mejores Prácticas

• •Always Lead with "Why": Start with the brand's purpose—to create joy, tranquility, and beauty. Every piece of copy, from a product description to a social post, should connect back to this core mission.
• •Use "Personal" Pronouns: Write as the founder. Use "I," "my," and "we" to maintain the personal, handcrafted feel. Refer to the brand's origin story when relevant to reinforce the authentic connection with the audience.
• •Highlight the "Handmade" Aspect: Consistently use words like "hand-poured," "handcrafted," "crafted with care," and "small batch." This is a key differentiator and a core value that justifies quality and price.
• •Focus on the Feeling, Not Just the Feature: Instead of just saying "soy wax candle," describe the *experience*: "Create a moment of tranquility," "Ignite your senses," "Unwind after a long day." Sell the emotional benefit.
• •Maintain a Consistent Visual and Textual Language: Use a consistent set of emojis (e.g., ✨, 💖,🌿) that align with the brand's joyful and natural aesthetic. Ensure the tone—warm, appreciative, passionate—is the same across the website, emails, and all social channels.

Percepción Social

The public perceives House of Hettie as a trustworthy and high-quality small business. Customers feel a connection to the brand story and are consistently pleased with their purchases, often describing the products as "gorgeous" and "beautifully made." The brand is seen as both stylish and conscientious, a provider of "thoughtful gifts."

Ejemplos de Copy

• •From our hands to yours ✨ Introducing our new semi-precious stone earrings. Each pair is crafted with intention, designed not just to be worn, but to tell a story. We believe in accessible beauty and finding joy in the details. How will you tell your story? #HouseOfHettie #HandmadeJewellery #SmallBusinessLove
• •Create your sanctuary. ✨ Tranquility is a click away. Long day? Let the world melt away. Our hand-poured soy candles are made with natural fragrances to soothe, energise, and transform your space. Find your signature scent and bring a little peace to your everyday.
• •More than just a candle, it’s a daily ritual. Hand-poured in-house using 100% natural soy wax, our signature candle is a tribute to life's quiet moments. With notes of [Scent 1] and [Scent 2], it’s designed to create an atmosphere of calm and inspiration. Housed in a clean, fresh vessel to complement any decor, it's the perfect gift to yourself or someone special.
• •Inspired by Family, Crafted with Passion. House of Hettie began as a dream in a small workshop. Today, we send a little piece of our story to homes all over. From hand-poured candles to timeless jewellery, every piece is made to bring you joy. Thank you for supporting small! [Shop Now]
• •Packing up a little bit of joy for Sarah! ✨ She chose our best-selling tranquil candle. Every order is packed with love and eco-friendly materials! Hope this brings a little calm to your space, Sarah! 💖 #smallbusiness #packanorder #handmadewithlove #candlemaking #houseofhettie