Tono de Marca

Sophisticated, Mysterious, and Historic

Valores de Marca

• •Authenticity and History
• •Unique Curation
• •Timeless Aesthetics
• •Appreciation for the Macabre and Romantic

Mejores Prácticas

• •Embrace Storytelling: Every piece of copy, from a product title to a social media post, should tell or evoke a story. Use historical context, imagine the original owner, or describe the mood the item creates. This transforms a product into an artifact.
• •Use Evocative and Sensory Language: Employ a rich vocabulary that appeals to the senses. Words like "whispers," "shadows," "hauntingly," "intricate," and "tarnished" align with the brand's mysterious and historic tone.
• •Maintain a Formal and Sophisticated Voice: Avoid modern slang, excessive exclamation points, or overly casual language. The tone should be consistently elegant and respectful of the items' history, reinforcing the brand's authority as a curator.
• •Focus on "Why," Not Just "What": Instead of only listing an item's features, explain its significance and appeal.
• •Create Thematic Cohesion: Group items into thematic collections in marketing materials. This not only helps with cross-selling but also reinforces the brand's narrative and curated identity, making the shopping experience more immersive.

Percepción Social

Due to the lack of significant public online presence, the social perception of House of Eliza is largely undefined in the public sphere. For its targeted, niche audience, it is perceived as a specialized, high-end purveyor of historical curiosities.

Ejemplos de Copy

• •Where History Breathes. House of Eliza invites you to explore a curated collection of authentic Victorian and vintage treasures. Each piece, from intricate silk shawls to hauntingly beautiful taxidermy, holds a story waiting to be told. Discover an elegance that time cannot fade.
• •The Midnight Bloom: A 1920s Silk & Velvet Gown. Emerge from the shadows of time in this exquisite 1920s gown. Crafted from deep navy silk with a burnout velvet floral pattern, it whispers tales of jazz clubs and clandestine meetings. With its dropped waist and delicate beading, this piece is not merely a dress, but a preserved moment of history.
• •Some secrets are meant to be kept. This sterling silver locket, circa 1890, once held the portrait of a cherished face. Who was she? What story did she carry? We can only wonder. A tangible piece of the past, now seeking its future. #VictorianJewelry #AntiqueLocket #HouseOfEliza #StoriesInSilver
• •New Arrivals from a Forgotten Era...
• •The Mourning Garden: A Collection of Victorian Sentiments. Explore our latest acquisitions inspired by the profound romance of the Victorian mourning tradition. Featuring jet-beaded capes, preserved floral arrangements under glass, and taxidermy that captures nature's solemn beauty. For the soul that finds beauty in the shadows.