Tono de Marca

The brand employs a dual tone that is both highly professional and educational while also being approachable, modern, and slightly playful.

Valores de Marca

• •Expertise and Education
• •Quality and Professionalism
• •Client-Centric Care
• •Passion for Natural Beauty
• •Modernity and Inclusivity

Mejores Prácticas

• •Balance Expertise with Personality: Always pair professional, informative language with the brand's friendly and approachable voice. For every mention of "hygiene" or "anatomy," add a touch of personality like "your new favorite tattoo" or "the brows you've been dreaming of."
• •Lead with "Why" (The Values): Start copy with the core values. Instead of "We sell piercing courses," write "We empower future piercing artists with the skills to succeed." This connects on an emotional level before detailing the features.
• •Embrace the "Horst" Joke: Don't shy away from the brand name's quirkiness. Use it as an icebreaker in "About" sections or occasional social media posts. It makes the brand human and memorable.
• •Use "You"-Centric Language: Frame all copy around the customer's benefit. Instead of "Our courses include...," use "In our course, you will master..." Instead of "We offer fine-line tattoos," say "Enhance your personal style with a delicate fine-line tattoo."
• •Maintain a Consistent Educational Tone for Training: When writing about the "Schulungszentrum," maintain a tone of authority and expertise. Use clear, structured language, bullet points for curricula, and highlight the professional outcomes (certification, career readiness) to build credibility and trust with prospective students.

Percepción Social

The perception of Horst sticht zu Schulungszentrum is overwhelmingly positive. It is highly recommended, perceived as competent and friendly, trustworthy, and an effective educator.

Ejemplos de Copy

• •Expertise You Can Trust. Beauty You Will Love. From professional training in permanent make-up and piercing to flawless cosmetic treatments, we are dedicated to the highest standards. Your career, and your beauty, are in expert hands.
• •Ready to turn your passion for beauty into a profession? Our certified piercing course gives you everything you need: in-depth theory, hands-on practice, and direct support from our expert team. Swipe to see what you'll learn! #PiercingSchulung #BeautyKarriere #HorstStichtZu
• •Love your look. At HSZ, we combine artistry with an obsession for detail. Whether it's a delicate fine-line tattoo or perfect brows, our goal is to enhance your natural beauty. Book your free consultation in Elmshorn today!
• •A short, fast-paced video starting with the text "They think my name is Horst..." then cutting to Yvonne smiling and waving with the caption "...but it's Yvonne, and this is what we do!" followed by quick cuts of tattooing, piercing, and happy clients. The audio could be a trending, upbeat track. #NotHorst #BeautyExperts #TattooElmshorn
• •Subject: A little something to enhance your beauty! | Hi [Client Name], we loved seeing you at the studio! As a thank you for your trust in us, here's an exclusive offer on your next treatment. Because you deserve it. Click here to explore our new services or book your next appointment.