Tono de Marca

Passionate & Caring, Expert & High-Quality, Trustworthy & Honest, Elegant & Stylish, Approachable & Community-Oriented

Valores de Marca

• •Natural & Organic
• •Quality & Efficacy
• •Innovation & Technology
• •Animal Well-being
• •Sustainability & Ecology
• •Customer Satisfaction & Service

Mejores Prácticas

• •Always Prioritize Animal Well-being: Every piece of copy, whether for a care product or technical gear, should circle back to how it benefits the animal's health, comfort, or the human-animal bond.
• •Balance "Natural" with "High-Tech": Effectively communicate that "natural and organic" doesn't mean less effective. Emphasize the "Natural Hightech" aspect, where carefully selected natural ingredients are enhanced by scientific formulation and advanced production for superior results.
• •Use Testimonials and Stories: Share real-life examples and customer feedback to build trust and illustrate the tangible benefits of the products. This reinforces the "trustworthy" and "approachable" aspects of the tone.
• •Maintain an Elegant and Professional Voice: Even when being approachable, ensure the language is polished and reflects the premium quality of the products. Avoid overly casual slang while still being engaging and passionate.
• •Educate and Empower: Position the brand as a knowledgeable partner. Copy should not only sell but also offer insights into horse care, training benefits, or ingredient properties, empowering the customer to make informed choices.

Percepción Social

As a Provider of Premium, Natural Care, Innovative in Technical Gear, Trustworthy, Aspirational yet Accessible

Ejemplos de Copy

• •Headline: Pure Care, Peak Performance. Naturally. Body: "At Johanne Equestrian, we believe your horse deserves the best. Our HorsecarePRO line combines the gentle power of organic ingredients with cutting-edge science to ensure optimal health and radiant vitality. Because true partnership begins with trusted care." (Tone: Caring, Expert, High-Quality)
• •Headline: Ride Connected. Train Smarter. Body: "Experience the difference with Johanne Equestrian's HorsewhispererPRO instruction system. Crystal-clear communication, designed for comfort and durability. Elevate your training sessions and forge a deeper understanding with your equine partner. Innovation for a seamless ride." (Tone: Expert, Innovative, High-Quality)
• •Headline: More Than Products. A Promise. Body: "From our family to yours, Johanne Equestrian is built on a passion for animal well-being. We meticulously source natural ingredients and rigorously test our technical gear because we're riders and pet lovers too. Your trust is our highest reward." (Tone: Trustworthy, Passionate, Approachable)
• •Headline: Uncompromising Quality, Undeniable Results. Body: "Discover the Johanne Equestrian standard. Our supplements support from the inside out, our grooming products bring a natural shine, and our technical gear enhances every ride. Invest in your horse's happiness and performance. See the difference quality makes." (Tone: High-Quality, Expert, Confident)
• •Headline: For the Love of Horse & Hound. Body: "The Johanne Equestrian philosophy extends to all our cherished companions. Our natural, organic Doggie-Love collection brings the same trusted care and quality to your canine friends. Because every wagging tail and happy neigh matters." (Tone: Caring, Approachable, Inclusive)