Tono de Marca

Approachable Expertise

Valores de Marca

• •Community & Support
• •Accessibility
• •Reliability & Quality
• •Expertise & Service
• •Sustainability

Mejores Prácticas

• •Write as the Founder Persona: All copy, from product descriptions to social media replies, should sound like it's coming from Matt, the knowledgeable and helpful founder. Use "we" to sound like a team, but maintain the personal, expert, and approachable tone he has established.
• •Lead with the Solution, Follow with the Spec: Instead of leading with technical specifications, start with the benefit to the rider. For example, instead of "This bike has a 500Wh battery," try "Enjoy longer weekend adventures with a battery that takes you up to 60 miles on a single charge."
• •Incorporate "Service" into Every Channel: Continuously reinforce the brand's service-oriented values. Add lines like "Questions? Our experts are here to help" to social media posts or "Book a test ride" on product pages. This reminds customers that they are buying from a support-focused company.
• •Balance Brand Features with Personal Stories: Regularly mix content about the brands you sell (e.g., Tenways, Super73) with human-centric stories. Continue to feature Josh's journey, share customer photos and testimonials, and tell the stories behind the products. This maintains the community feel.
• •Create a Simple "Dos and Don'ts" Style Guide: Do: Use welcoming language, explain technical terms simply, show empathy for customer challenges (cost, confusion), and always offer help. Don't: Use overly aggressive sales language ("Hurry, limited time!"), assume the customer understands technical jargon, or make promises that the after-sales service can't keep.

Percepción Social

Trusted, Helpful, and Specialized

Ejemplos de Copy

• •Your Journey Powers Theirs. At Horizon Micromobility, every ride has a purpose. We're not just about providing the UK's best e-bikes; we're about fueling dreams. That's why we're proud to support cyclist Josh on his journey to the 2026 Commonwealth Games. When you choose your new path, you help him chase his. #RideWithPurpose
• •The Freedom of the Ride, Without the Financial Hill-Climb. Dream e-bike seem out of reach? We've got you. With flexible finance options from Klarna and Snap Finance, plus Cycle to Work schemes, owning a top-brand e-bike from Tenways or Super73 is easier than you think. Spread the cost and start your adventure today.
• •Belt drive or derailleur? Hub motor or mid-drive? Let's talk. The world of e-bikes can be confusing. We get it. That's why we offer free, no-obligation consultations with our Cytech-trained mechanic. We'll answer your questions, translate the jargon, and help you find the perfect bike for your needs, not just sell you a box. Book your free consultation today.
• •Quality You Can Ride. Service You Can Trust. Don't get stuck with an online "bargain" that comes with no support. We stock only trusted brands designed for UK roads and provide full warranty and spares support for everything we sell. From ENGWE to Estarli, ride with the peace of mind that we're always here to help.
• •Swap the Traffic Jam for a Grin. Redefine your daily commute. An e-bike isn't just a way to get from A to B—it's your solution to city traffic, your commitment to cleaner air, and your daily dose of fun. Explore our range of commuter e-bikes and rediscover the joy of your journey.