Tono de Marca

Friendly, Trustworthy, and Reassuring.

Valores de Marca

• •Health
• •Transparency
• •Simplicity

Mejores Prácticas

• •Lead with "Honestly": Start copy with the brand name or use it adverbially ("Honestly, it's that simple.") to reinforce the core value of transparency in a conversational way.
• •Use Simple, Positive Language: Avoid overly technical or scientific terms. Use words that are encouraging, positive, and easy to understand, like "goodness," "simple," "happy," and "delicious."
• •Speak Parent to Parent: Write copy as if you are one parent sharing a great find with another. Use a supportive and understanding tone that acknowledges the challenges of feeding kids.
• •Focus on the "Why" not just the "What": Instead of just listing ingredients, explain why they are beneficial in simple terms (e.g., "Packed with real carrots to help them grow"). This connects the product feature to a parental goal.
• •Keep it Visually Clean and Bright: Ensure that the visual branding—colors, fonts, and imagery—matches the friendly and simple tone of the copy. A cohesive visual and textual message is crucial for brand consistency.

Percepción Social

A Healthy and Reliable Choice for Kids.

Ejemplos de Copy

• •Honestly simple, honestly delicious. Our secret? It's not a secret. We put veggies first in every puff. Real carrots, real peas, real smiles. #HonestlySnacks #VeggieFirst #KidsSnacks #HealthyEating
• •Snack time, simplified. Give them the veggie-packed goodness they deserve, with a taste they'll love. No secrets, just honest ingredients.
• •Tired of the snack-time struggle? Meet your new best friend. Honestly snacks are packed with the veggies you want them to eat, in a crunchy puff they'll ask for again and again. Healthy, simple, and honestly, a lifesaver.
• •The easiest ‘yes’ you’ll say all day.
• •The Honest-to-Goodness Snack. Packed with veggies, made for kids. A choice you can feel good about.