Tono de Marca

aspirational, curated, and friendly. It blends a sense of luxury and high-quality design with an approachable, small-business feel, creating a voice that is polished yet personal.

Valores de Marca

• •Curation and Style
• •Quality
• •Customer-Centricity
• •Small Business Identity

Mejores Prácticas

• •Lead with "Curated" Elegance: Always frame the products as being carefully selected, not just stocked. Use descriptive and evocative adjectives like "sculptural," "elegant," "charming," "statement," and "timeless" to reinforce the brand's sophisticated eye.
• •Blend Aspiration with Attainability: Write copy that inspires customers to envision a more beautiful home, but keep the tone friendly and approachable. Ask questions in social media captions to invite conversation and make the brand feel personal.
• •Tell a Micro-Story: For each product, briefly describe the feeling it evokes or the problem it solves. Instead of just listing dimensions, explain how it "becomes a conversation starter" or "adds a touch of whimsical charm."
• •Emphasize the 'Why': Consistently weave the "small business" identity into the messaging where appropriate, such as in email footers or 'About' sections. This builds a connection with customers who value supporting smaller, passionate retailers.
• •Maintain a Consistent Voice Across Channels: While the tone can be slightly more formal on the website and more conversational on social media, the core personality—stylish, curated, and friendly—should remain the same. Use a consistent set of brand keywords and phrases across all platforms.

Percepción Social

The perception is that of a reliable source for unique and stylish home decor, with overwhelmingly positive customer feedback on their own curated channels.

Ejemplos de Copy

• •Make a statement without saying a word. Our new Large Crackle Seashell Vase brings sculptural elegance to any corner of your home. Curated for those who believe that the little details make the biggest difference. Where would you style yours? #HolmesAndWilson #HomeDecor #StatementPiece #InteriorStyling
• •Your home should tell your story. At Holmes and Wilson, we curate modern and quirky decor that’s as unique as you are. From conversation-starting lamps to elegant mirrors, discover pieces that feel like they were made just for you. Shop our collection today and support a small business with big ideas!
• •Beyond Decor. It's a Feeling. Discover our curated collection of luxurious and quirky pieces designed to make your house feel more like home.
• •For a More Beautiful Home | The Style Edit Sale is On.
• •Unleash a touch of the wild. Our signature Iguana Wall Lamp is more than just a light source; it’s a piece of art. With its intricate detailing and warm glow, it’s the perfect blend of playful charm and sophisticated design. A guaranteed conversation starter for the discerning decorator.