Tono de Marca

Community-Oriented, Proud & Iconic, Adventurous & Freedom-Loving, Official & Authentic, Enthusiastic & Passionate

Valores de Marca

• •Community/Brotherhood/Sisterhood
• •Heritage & Tradition
• •Freedom & Adventure
• •Loyalty & Pride
• •Fun & Enjoyment

Mejores Prácticas

• •Embrace the "We" and "Us": Consistently use language that fosters a sense of community and shared identity (e.g., "our community," "we ride together," "your fellow members").
• •Incorporate Heritage and Storytelling: Weave in elements of H.O.G.'s history, the legacy of Harley-Davidson, and the stories of members to add depth and authenticity.
• •Use Evocative Language of Freedom and Adventure: Employ words and phrases that speak to the thrill of riding, the open road, and the sense of liberation that comes with the Harley lifestyle (e.g., "uncharted roads," "wind in your hair," "call of the highway").
• •Maintain a Tone of Pride and Exclusivity (Inclusive Exclusivity): While welcoming, the copy should also convey the pride associated with being a H.O.G. member and owning official merchandise. Highlight the unique aspects of membership.
• •Stay True to the "Ride and Have Fun" Philosophy: Ensure the copy, even when promoting products, ultimately ties back to the joy, camaraderie, and enjoyment that are central to the H.O.G. experience. Keep it spirited and engaging.

Percepción Social

Symbol of Identity, Community Connector, Expression of Lifestyle, Quality & Authenticity (Expectation), Mixed Views on Membership Value

Ejemplos de Copy

• •Headline: More Than A Patch. It's a Brotherhood. Body: Stitch on the legacy. Our official H.O.G. patches are more than just emblems; they’re a testament to the miles traveled, the friendships forged, and the worldwide community you belong to. Wear your pride. Call to Action: Shop Official Patches
• •Headline: Gear Up for the Journey. And the Destination. Body: From city streets to winding backroads, every ride is an adventure. H.O.G. apparel is designed for the journey, reflecting the spirit of freedom and the enduring quality of Harley-Davidson. Ride on. Call to Action: Explore Rider Apparel
• •Headline: The Eagle Has Landed. On Your New Favorite Tee. Body: Celebrate 40 years of H.O.G. heritage with our exclusive anniversary collection. Iconic designs, premium quality – because being part of H.O.G. is something special. Call to Action: Discover the Anniversary Collection
• •Headline: It's Not Just a Club. It's a Global Family. Body: Show your H.O.G. spirit wherever you roam. Our latest merchandise collection is crafted for members who live the 'Ride and Have Fun' philosophy every single day. Welcome to the family. Call to Action: View New Arrivals
• •Headline: Ladies of Harley: Ride Proud. Ride Together. Body: For the women who carve their own paths. The L.O.H. collection embodies strength, style, and the unbreakable bond of sisterhood on two wheels. Express your passion. Call to Action: Shop L.O.H. Gear