Tono de Marca

Friendly, Creative, and Community-Oriented

Valores de Marca

• •Creativity and Self-Expression
• •Community and Connection
• •Quality and Handcrafted Charm
• •Celebration and Personalization

Mejores Prácticas

• •Speak Like a Friend, Not a Corporation: Use warm, conversational language. Address your audience directly with "you" and "your," and share your own excitement with "we" and "our."
• •Embrace Emojis and Personality: Use emojis to add warmth and visual interest to your social media posts and emails, reflecting the creative and fun nature of the brand.
• •Lead with a Story: Whether it’s the inspiration behind a new design or a behind-the-scenes glimpse of the creative process, storytelling builds a deeper connection with your audience.
• •Encourage and Educate: Frame your content to be empowering. Offer tips, share tutorials, and celebrate your customers' creations. This reinforces your value as a creative guide.
• •Stay Engaged and Personal: Respond to comments and messages personally and promptly. When doing live videos or posts, address community members by name to foster a strong sense of belonging.

Percepción Social

The public perceives Hodge Designs as a go-to source for charming, rustic, and personalized home decor. Customers are drawn to the DIY aspect, which empowers them to be creative. The brand is seen not just as a retailer, but as a friendly guide and inspirational resource in the crafting community. The active and personal engagement from the brand's owner on social media is frequently highlighted, building trust and loyalty among followers.

Ejemplos de Copy

• •Fall is calling! 🍂 Get your front door ready for sweater weather with our new hand-painted pumpkin spice door hanger. Each one is crafted with love and a little bit of autumn magic. Ready to make your porch the coziest on the block? Tap to shop!
• •Your next craft night is officially planned! ✨ Unleash your inner artist with our 'Hello, Winter!' DIY door hanger kit. We provide the laser-cut wood blank, the paints, and the instructions—you bring the creativity. Perfect for a solo project or a fun night with friends. Order your kit today and paint your way to a winter wonderland!
• •Make this Holiday Uniquely Yours. From festive door hangers that welcome your guests to DIY kits that create lasting memories, discover handcrafted decor that tells your story. Welcome to Hodge Designs.
• •Watch the magic happen! ✨ From blank wood to front-door-fabulous. This is your sign to start a new hobby! #DIY #DoorHanger #Crafting #HodgeDesigns #Handmade
• •You're invited! 🎉 Join us for a night of painting, laughter, and community at our next Hodge Designs Paint Party. We'll be creating a beautiful floral-themed door hanger, perfect for spring. No experience necessary—just a willingness to have fun! Spots are limited, so grab your ticket and let's make something beautiful together.