Tono de Marca

empowering, youthful, creatively expressive, encouraging, slightly rebellious, simple, direct, positive, uplifting, approachable, casual

Valores de Marca

• •Self-Expression
• •Breaking Conventions
• •Empowerment
• •Quality & Care
• •Playfulness

Mejores Prácticas

• •Lead with Empowerment: Every piece of copy, from a tweet to a product description, should aim to inspire confidence and creativity in the user. Use active, encouraging language.
• •Keep it Conversational: Use a friendly, approachable voice. Phrases like "Hi, There" can be woven into the copy to maintain a personal connection. Avoid overly technical or formal jargon.
• •Embrace the "Why": Always circle back to the core values. Connect product features (e.g., "temporary color") to the brand's philosophy (e.g., "freedom to experiment without fear").
• •Stay Visually and Tonally Aligned: Ensure the youthful, vibrant energy of the TikTok videos is reflected in the language used across all platforms. The copy should feel as colorful and dynamic as the product itself.
• •Use Hashtags Strategically: Consistently use brand-specific hashtags like #HiThereTokyo and campaign tags like #BreakTheStereotype or #UnleashYourColor to build a cohesive brand narrative across different posts and platforms.

Percepción Social

Still forming, neutral to mildly positive among those encountered. Perceived as a niche cosmetic item for trendy, temporary looks, such as coordinating makeup with fashion or for one-day color changes. Currently a micro-brand primarily reaching a young, trend-conscious audience on TikTok.

Ejemplos de Copy

• •Your style isn't a stereotype. Why should your color be? Go bold on your brows, add a flash to your hair. One wand, endless you. #BreakTheStereotype #HiThereTokyo
• •Meet your new secret weapon for self-expression. Our 2-way mascara delivers vibrant, smudge-proof color for both brows and hair. Infused with caring Argan Oil, it's the freedom to be you, without the commitment. Easy on, easy off. Ready to play?
• •Tired of the same old look? Let's shake things up.
• •Hi, There. Your Color Is Calling. Express yourself with our 2-way brow and hair mascara. #UnleashYourColor
• •We believe beauty is about breaking your own rules. Born from a desire to overcome insecurities and have fun with our look, we created a tool for your daily evolution. Be bold. Be bright. Just be you.