Tono de Marca

Accessible, Encouraging, and Value-Oriented.

Valores de Marca

• •Accessibility
• •Customer Support
• •Family and Shared Experiences
• •Convenience

Mejores Prácticas

• •Always Speak to the Beginner: Write copy that is welcoming and easy to understand. Avoid technical specifications in headlines; instead, focus on the benefits like 'Easy to Balance' or 'Simple to Carry.'
• •Lead with the All-In-One Value: In ads and product highlights, consistently start with the message that 'everything is included.' This is your strongest unique selling proposition and immediately addresses a customer's primary concerns.
• •Showcase Real Experiences: Prioritize user-generated content and imagery that features families, friends, and pets. This reinforces the values of shared experiences and authenticity, making the brand more relatable than using polished, professional models.
• •Reinforce the Support Promise: Mention the warranty and after-sales service in key places beyond the product page, such as in cart confirmation messages, post-purchase emails, and on social media, to build lasting trust.
• •Use an Encouraging and Action-Oriented Voice: Frame your copy with positive, forward-looking language. Use phrases like 'Start your adventure,' 'Explore with confidence,' and 'Get ready to...' to inspire action and excitement.

Percepción Social

a strong entry-level brand that offers significant value for money.

Ejemplos de Copy

• •Sunsets are better on the water. ✨ Our complete SUP kits have everything your family needs to create memories that last long after your footprints have washed away. Ready for your next adventure? #HitabayOutdoor #FamilyAdventure #PaddleLife
• •Your Adventure Is Waiting. Everything Included. Stop dreaming and start paddling! The Hitabay All-in-One SUP Kit includes the board, pump, paddle, and backpack—everything you need to hit the water this weekend. Lightweight, durable, and perfect for beginners. Get free shipping and start exploring today! Shop Now
• •The Perfect Start to Your Paddle Board Journey. Feel confident from your very first paddle. Our 11' board is designed for ultimate stability, making it easy for anyone to stand up and explore. It’s incredibly lightweight (only 17 lbs!) and packs down into a backpack, so you can take your adventure anywhere. Forget the hassle—our kit includes every accessory you need. Your only job is to have fun.
• •Welcome to the Hitabay Family! Your Adventure Awaits. Thank you for your order! You’re not just getting a paddle board; you’re unlocking a new world of fun and exploration. Remember, your purchase is backed by our dedicated after-sales support team and a full 1-year warranty. If you have any questions, we're here to help 24/7. Now, go make some waves!
• •Unbox and Inflate Your Hitabay SUP in Under 10 Minutes (Beginner's Guide). Just got your new Hitabay inflatable paddle board? Let's get you on the water! In this video, we walk you through the simple unboxing and inflation process. Our all-in-one kit makes it easy. #SUP #Paddleboard #Hitabay