Tono de Marca

Humorous & Sassy, Friendly & Relatable, Energetic & Fun-loving, Casual & Informal

Valores de Marca

• •Humor & Positivity: Creating products that spark smiles, laughter, and connection is a stated mission.
• •Self-Expression & Individuality: Offering customizable and unique designs that allow customers to showcase their personality.
• •Family & Community: Presented as a family-owned business that has built a vibrant community of like-minded free spirits.
• •Creativity: Emphasizing in-house graphic design.
• •Quality & Customer Experience: While they claim to offer quality products and excellent customer service, numerous customer reviews challenge this.

Mejores Prácticas

• •Embrace Imperfection & Relatability: Use humor that acknowledges everyday struggles and absurdities. Avoid overly polished or corporate language. Talk like a friend, not a faceless company.
• •Inject Sarcasm & Wit (Carefully): While sass is part of the charm, ensure it doesn't alienate or offend. Keep it lighthearted and aimed at shared experiences rather than individuals.
• •Use Emojis and Casual Language: Incorporate relevant emojis to enhance the playful tone. Use contractions, colloquialisms, and a conversational style.
• •Focus on Fun and Self-Expression: Highlight how the products allow customers to express their personality and sense of humor. Frame purchases as a way to add fun to their wardrobe or day.
• •Be Consistent Across Platforms, BUT Address Negative Feedback Seriously: While the fun, sassy tone should be consistent in marketing, it's crucial to adopt a more serious, empathetic, and solution-oriented tone when publicly addressing customer complaints about quality or service to rebuild trust. Acknowledge issues directly rather than deflecting with humor.

Percepción Social

Trendy & Social Media Savvy; Known for Headbands and Graphic Tees. Divided perception: Fans perceive the brand as a source of fun, unique, and relatable apparel, while Critics view the brand negatively due to experiences with poor product quality and problematic customer service.

Ejemplos de Copy

• •Facebook/Instagram Ad for a New T-shirt: Adulting is a scam. Coffee isn't. Our new 'Fueled by Caffeine and Questionable Life Choices' tee gets it. Grab yours and let's survive Monday together. ☕ #HippieRunner #SassyNotSorry #CaffeineQueen
• •Product Description for a Running Headband: Pretty sure my brain has too many tabs open... and my hair has a mind of its own. This headband won't solve all your problems, but it'll keep the flyaways outta your face while you pretend to have it all together. Stays put, wicks sweat, looks awesome. You're welcome. 😉
• •Email Subject Line for a Sale: Your Wallet Called. It Said 'Treat Yo' Self' (We agree.) 🎉 Up to 30% Off!
• •TikTok Video Caption (showing someone struggling then triumphing in a workout): That moment when you question every life decision that led you to this workout... then you remember you look amazing in your Hippie Runner gear. 💪 WORTH IT. #FitnessJourney #FunnyFitness #HippieRunnerSwag #WorthTheSweat
• •Pinterest Pin Description for a Hoodie: Warning: May spontaneously nap in this hoodie. It's not just clothing, it's a lifestyle. Perfect for running errands, running late, or just... not running at all. Cozy level: Expert. #HippieRunner #ComfyAF #HoodieSeason #Relatable