Tono de Marca

Irreverent & Edgy, Playful & Humorous, Confident & Bold, Friendly & Welcoming (despite the edge), Informal & Conversational

Valores de Marca

• •Originality & Authenticity
• •Quality
• •Creativity & Uniqueness
• •Independence
• •Community Connection (implied)
• •Going Against the Grain/Non-Conformity

Mejores Prácticas

• •Embrace the Edge, But Stay Approachable: Use bold, irreverent language, slang, and humor, but ensure the underlying message is still welcoming. Avoid being offensive or alienating. The "cheeky" aspect should invite people in, not push them away.
• •Be Unapologetically Original: Highlight what makes Hideout different – the unique flavors, the distinctive decor, the "going against the grain" attitude. Don't shy away from playful self-aggrandizement (e.g., "The Finest Coffee Perverts").
• •Visuals and Voice Must Match: Ensure the copy complements the edgy, stylish, and "Instagrammable" visuals. The tone should feel authentic to the images and videos shared.
• •Inject Personality into Every Touchpoint: From social media captions and website text to in-store signage and even product names (if applicable), maintain a consistent voice. Small details matter.
• •Know Your Audience (and Play to Them): The tone resonates well with a crowd that appreciates creativity, independence, and a bit of rebellion. Continue to use cultural references and humor that appeal to this demographic, while also ensuring new customers understand the core offerings of great coffee and donuts.

Percepción Social

Cool & Trendy, High Quality & Delicious, Unique Experience, Edgy but Approachable, A Must-Visit Local Gem

Ejemplos de Copy

• •Instagram Post (Image: Close-up of a new, wild donut creation): Normal is boring. Your tastebuds (and your feed) deserve better. This ain't your grandma's pastry. Dare to donut differently. #HideoutCoffeeCo #DonutRebel #NotYourAverageSweetTreat
• •Facebook Ad (Targeting local area, promoting morning coffee & donut deal): Your boss called. They said you need more caffeine and sugar to deal with their emails. We got you. Swing by the Hideout. We're serving up liquid courage and fistfuls of awesome till 4 PM. #PortsmouthCoffee #FinestCoffeePerverts #MorningGlory
• •Website Homepage Banner Text: HIDEØUT: We’re the unapologetic fuel for your daily grind. Coffee that kicks, donuts that slap. Enter if you dare.
• •In-Store Signage (Near the till): Yeah, our donuts are *that* good. And yes, you probably need another coffee. Don't fight it. #CaffeineDealer #DonutPusher #HideoutVibes
• •TikTok Video Concept (Fast cuts of unique donuts, cool interior shots, staff winking): Text overlay: Your boring coffee routine called, it's crying. Upgrade to Hideout. 🤘🍩☕ Audio: Upbeat, slightly rebellious indie music. Caption: Life's too short for bland. Get your fix. #HideoutCoffee #DonutGoals #Portsmouth #EdgyEats #WorthIt