Tono de Marca

Knowledgeable & Authoritative, Passionate & Enthusiastic, Approachable & Welcoming, Curated & Discerning, Community-Focused

Valores de Marca

• •Quality
• •Expertise
• •Discovery
• •Customer Experience
• •Passion
• •Independence

Mejores Prácticas

• •Develop a Brand Voice Chart: Create a simple chart with columns: "We Are" (e.g., Knowledgeable, Passionate, Approachable) and "We Are Not" (e.g., Snobby, Generic, Careless). Provide examples for each.
• •Focus on Storytelling: Wines have stories (the region, the producer, the vintage). Weave these narratives into product descriptions and social media to engage customers beyond just taste profiles. This reinforces passion and expertise.
• •Educate, Don't Intimidate: Share knowledge in an accessible way. If using technical wine terms, briefly explain them. The goal is to empower customers, not make them feel ignorant.
• •Emphasize Curation and Quality: Consistently use language that highlights the careful selection process and the high standard of the products offered (e.g., "hand-picked," "personally selected," "exceptional vintage," "artisanal").
• •Maintain an Authentic Enthusiasm: Let the genuine love for wine shine through. Use evocative and descriptive language that conveys excitement and sensory appeal. Encourage interaction and sharing of experiences.

Percepción Social

Hic! is likely perceived as a reputable and trustworthy specialist wine merchant. Customers probably see them as a go-to source for interesting and high-quality wines, valuing the staff's knowledge and recommendations. They are viewed as more than just a retailer; they are wine educators and enthusiasts who help customers explore and appreciate wine. The awards and positive mentions solidify their image as a leader in their field, particularly as an independent merchant. There's likely a strong local loyalty in the areas they physically serve, with a broader appreciation online for their curated selection.

Ejemplos de Copy

• •Instagram Post (Enthusiastic & Educational): Journey to the heart of Burgundy with this stunning Pinot Noir we've just uncorked! 🍇 Expect delicate red fruit, earthy undertones, and a finish that lingers beautifully. Perfect for your weekend indulgence. Pop by for a taste or explore its story on our website! #HicWines #Burgundy #PinotNoir #FineWine #WineDiscovery #SaturdaySipping
• •Website Homepage Banner (Authoritative & Curated): Hic! Wine Merchants: Award-Winning Selections, Expertly Chosen. Explore a World of Distinctive Wines & Spirits, Hand-Picked for the Discerning Palate. Your Next Favourite Bottle Awaits.
• •Email Newsletter Snippet (Welcoming & Passionate): Dear Wine Lover, This week, our passion has led us to an incredible small-batch Grenache from a hidden gem vineyard in the Pyrenees. It’s wines like these – full of character and story – that remind us why we do what we do! Click here to learn more and invite a new adventure to your table.
• •Facebook Event Promotion (Community-Focused & Knowledgeable): Join us this Saturday for a complimentary tasting! We'll be exploring the vibrant white wines of Northern Italy – from crisp Pinot Grigios to aromatic Gewürztraminers. Our experts will be on hand to guide you through each sip. No booking needed, just a thirst for discovery! #HicTastings #ItalianWine #WineEducation #LeedsEvents #YorkshireWine
• •Product Description Excerpt (Discerning & Informative): ...This single-vineyard Riesling is a testament to the winemaker's dedication. Notes of lime zest, white peach, and a characteristic flintiness lead to a racy acidity and a remarkably persistent finish. A truly exceptional expression of the Mosel, perfect for pairing with spicy Asian cuisine or enjoying as a sophisticated apéritif.