Tono de Marca

authentic, knowledgeable, and encouraging

Valores de Marca

• •Accessibility and Simplicity
• •Expertise and Curation
• •Sustainability and Connection to Nature
• •Quality and Beauty
• •Empowerment and Support

Mejores Prácticas

• •Speak Like a Helpful Friend
• •Emphasize the 'Why' Not Just the 'What'
• •Keep it Simple and Clear
• •Tell Anna's Story
• •Root the Brand in its Location

Percepción Social

Customers see the brand as a solution for their gardening challenges, describing it as "super simple" and effective for novices. Testimonials frequently praise the quality and presentation of the products, as well as the excellent customer service. The founder, Anna Hiatt, is viewed as a knowledgeable and passionate expert who makes gardening less daunting and more enjoyable. The brand is recognized for its unique value proposition of providing curated, easy-to-use gardening kits, particularly gaining traction during lockdown periods as a source of "nutritional entertainment." Overall, the perception is that of a trustworthy, high-quality, and supportive local business that successfully delivers on its promise to help people grow their own food with ease and confidence.

Ejemplos de Copy

• •Ready to grow? Our new Eat Your Greens kit has everything you need to bring a fresh, delicious harvest straight to your kitchen table. We've hand-picked the perfect seeds for the season and packed them with simple tips for success. Let's get your gorgeous edible garden started! #HiattAndCo #GrowYourOwn #NZGardening
• •Your Secret Green Thumb. Grow a gorgeous, edible garden with our simple, curated kits. Delivered from our Wanaka garden to yours.
• •Dream of a home garden but don't know where to start? We've done the hard yards for you. Hiatt & Co offers easy-to-use garden kits with everything you need—curated seeds, fertilizer, and expert tips. Stop dreaming and start growing today!
• •Anna's Tips: How to Make Your Garden Bee-Friendly This Spring 🐝
• •Meet the easiest way to inject a dose of health and flavor into your meals. Our Mighty Minis Microgreens kit is perfect for beginners and small spaces. In just over a week, you'll be harvesting your own nutrient-packed greens. All the goodness, none of the fuss.