Tono de Marca

Helpful, Knowledgeable, Friendly, Traditional, Trustworthy, Passionate, and Enthusiastic

Valores de Marca

• •Customer Focus & Service
• •Quality
• •Tradition & Heritage
• •Community & Support
• •Reliability & Trustworthiness
• •Accessibility
• •Eco-consciousness

Mejores Prácticas

• •Prioritize Helpfulness: Always frame content around how it helps or supports the customer. Use phrases like "Let us help you," "Guidance for your project," "We're here to assist."
• •Emphasize Expertise & Quality Casually: Mention their long history ("Since 1917," "generations of experience") and product quality ("premium," "finest materials") naturally within the copy, rather than just listing facts. This reinforces trust without sounding arrogant.
• •Maintain a Personal, Family-Oriented Voice: Use "we," "our family," and address the customer directly ("you," "your projects"). Share stories or insights from the owners when appropriate to reinforce the personal connection. Refer to their "mother-son team" where relevant.
• •Be Accessible and Encouraging: Encourage interaction by inviting questions and visits (both online and to their physical store). Use positive and encouraging language to empower crafters of all skill levels.
• •Show, Don't Just Tell, Your Values: Instead of just saying "we have great customer service," use testimonials, share examples of helping customers, and ensure all communication channels reflect this helpfulness. Highlight their "A+ rating with the Better Business Bureau and 5 Star Reviews on Google and Etsy" as proof of their commitment.

Percepción Social

Highly Respected & Trusted, Go-To Supplier for Quality, Exceptionally Helpful, A Legacy Brand, and Supportive of Crafters

Ejemplos de Copy

• •Homepage Banner: "Weaving Dreams Since 1917. Find quality supplies and expert support for your next basketry or seat weaving masterpiece at H.H. Perkins Co. Got a question? We're just a call or click away!"
• •Product Description (e.g., for Cane Webbing): "Restore your treasured heirlooms with our premium cane webbing, crafted for durability and timeless beauty. For over a century, H.H. Perkins has supplied the finest materials to furniture restorers and DIY enthusiasts alike. Need help choosing the right size or weave? Our family is here to guide you."
• •Social Media Post (announcing a new product/class): "Unlock your creativity! Discover our new shipment of vibrant [Product Name] or join our upcoming [Class Name] workshop in North Haven, CT. At H.H. Perkins, we're more than just a supplier – we're your partners in craft. Let's create something beautiful together! #HHPerkinsCo #BasketWeaving #SeatWeaving #CraftSupplies #DIYCrafts"
• •About Us Snippet: "For generations, H.H. Perkins has been the trusted name for caning, basketry, and restoration supplies. As a family-owned business since 1917, we believe in quality you can feel and service you can count on. From our Connecticut home to yours, we're dedicated to providing the best materials and the friendly advice you need to bring your projects to life."
• •Email Newsletter Subject Line: "Expert Tips & Fresh Supplies from Your Friends at H.H. Perkins!" (Email body could include a project idea, a featured product, and a reminder of their support services.)