Tono de Marca

Playful and Cheerful, Supportive and Understanding, Authentic and Parent-Created, Simple and Direct.

Valores de Marca

• •Child Development
• •Family Joy
• •Quality and Safety
• •Community

Mejores Prácticas

• •Always Speak Parent to Parent: Use "we get it" language. Acknowledge the challenges of parenting and position the brand as a supportive friend, not a prescriptive authority. Use words like "you," "your," and "we" to create a direct, personal connection.
• •Focus on Joy and Relief: Frame every message around positive outcomes. The benefit isn't just "sensory development"; it's a "happy baby," "giggles," "a moment of peace for you," or "making tummy time fun."
• •Keep it Simple and Scannable: Parents are busy. Use short sentences, clear headlines, bullet points, and emojis. The message should be easily digestible in a few seconds.
• •Embrace the Characters: Leverage the animated characters (Bear, Avocadosaurus, Pineapple) across all marketing. Give them personalities. This bridges the gap between the beloved digital content and the physical products.
• •Encourage and Showcase User-Generated Content: Actively ask parents to share photos and videos. Featuring real babies enjoying Hey Bear products is the most powerful and authentic testimonial. It reinforces the community value and provides social proof that validates other parents' choices.

Percepción Social

Hey Bear is widely perceived as a "lifesaver" for parents, effectively captivating babies and providing much-needed respite, despite some parental guilt and debate surrounding screen time for infants. The merchandise is well-received for its quality and softness.

Ejemplos de Copy

• •Your little one's favorite dancing veggie is now available for real-life snuggles! Meet our super-soft Pineapple plush. Made for tiny hands and big hugs, it's the perfect way to bring the Hey Bear fun off-screen. Get ready for some anytime, anywhere playtime!
• •Need 15 minutes? We've got you. Hey Bear Sensory is here to turn fussy moments into happy dances. Press play for a moment of calm for them, and a well-deserved break for you.
• •Get Ready to Groove! 🍓 A brand new Hey Bear Sensory video just dropped on YouTube. Featuring new friends and catchy tunes you'll both love. It's the perfect soundtrack for tummy time or your morning coffee. Click to watch the fun!
• •Wrap them in the world of Hey Bear! Our triple-layer sensory blanket is ridiculously soft and features the bright, friendly characters they adore. It's more than a blanket—it's a cozy companion for naps, playtime, and every moment in between.
• •Parent poll! Which Hey Bear character is the ultimate nap-time hero in your house? 🥑 Avocadosaurus or 🍍 Pineapple? Vote now!