Tono de Marca

Professional, Reassuring, and Quality-Focused

Valores de Marca

• •Quality & Craftsmanship
• •Comfort & Well-being
• •Heritage & Trust
• •Sustainability
• •Innovation

Mejores Prácticas

• •Prioritize "Quality" and "Craftsmanship": Every piece of copy should, in some way, reinforce the idea of superior materials and expert construction. Use words like "handcrafted," "precision," "premium," "finest," and "heritage."
• •Focus on Benefits, Not Just Features: Instead of just saying "pocket springs," explain what they do: "individual pocket springs that adapt to your body and prevent motion transfer." Instead of "wool fillings," say "breathable wool layers that help regulate your temperature for deeper sleep."
• •Maintain a Reassuring & Expert Tone: The voice should be confident and knowledgeable, like a trusted advisor. Avoid slang, hyperbole, or overly aggressive sales language. The goal is to build trust in the product's quality and longevity.
• •Leverage the John Cotton Heritage: Mentioning the brand's connection to the John Cotton Group adds a powerful layer of trust and history. This is a key differentiator and should be used on "About Us" pages, in brand stories, and where appropriate in campaign messaging.
• •Create a Clear Lexicon: Develop a list of on-brand words (e.g., restorative, sanctuary, handcrafted, tailored, support, heritage) and off-brand words (e.g., cheap, crazy, wacky, sale!) to ensure consistency across all writers and platforms. This helps maintain the premium feel of the brand.

Percepción Social

premium, reliable, and traditional bedding manufacturer

Ejemplos de Copy

• •Headline: The End of the Restless Night. Body: Your ambition deserves to be fully rested. The Hestia Living collection is handcrafted in Britain to provide unparalleled support and comfort, ensuring your nights are as productive as your days. Invest in your sleep, and awaken your potential. #HestiaLiving #BritishCraftsmanship #SleepWell
• •Headline: Sink into Nature's Embrace. Body: Discover our Nature's Choice mattress, a masterpiece of sustainable comfort. Featuring layers of the finest British wool, silk, and cashgora, it’s designed to regulate temperature and provide a sumptuously natural sleep. Experience comfort, consciously crafted.
• •Headline: The Siena Bed: Timeless Elegance, Modern Comfort. Body: With its classic curved headboard and intricate button detailing, the Siena bed exudes sophistication. Each element is handcrafted with precision, from the solid frame to the hand-nested pocket springs that adapt to your body. This isn’t just a bed; it's the centerpiece of your sanctuary.
• •Subject: Crafting Your Best Sleep Since 1916. Body: For over a century, our parent company, John Cotton, has pioneered comfort. Today, Hestia Living continues that legacy. Our mattresses are not merely made; they are crafted to deliver a restorative sleep experience, night after night. Explore our new collection and feel the difference that heritage makes.
• •Headline: True Luxury is a Quiet Mind. And a Perfectly Supportive Mattress. Body: Hestia Living. Where traditional British craftsmanship meets innovative comfort technology. Find your perfect night's sleep at a retailer near you.