Tono de Marca

sophisticated, professional, and traditional

Valores de Marca

• •Heritage & Tradition
• •Quality & Craftsmanship
• •Timeless Elegance
• •Customer Focus (Wholesale)

Mejores Prácticas

• •Always Emphasize Heritage: Consistently mention the "Since 1978" founding year to reinforce the brand's legacy, experience, and trustworthiness.
• •Use Sophisticated & Aspirational Language: Employ words like "legacy," "timeless," "distinguished," "artisan," and "craftsmanship." Avoid slang, overly casual phrasing, or hard-selling language.
• •Focus on Materials and Process: Detail the "100% wool" composition and the "expert craftsmanship." This tangibly communicates the value and justifies a premium positioning.
• •Define the "Modern Gentleman": Write directly to the target audience. The copy should reflect his values—professionalism, an appreciation for quality, and a sense of timeless style.
• •Maintain Visual and Textual Harmony: Ensure that the professional, high-quality imagery in lookbooks and social media is matched by equally elegant and polished text. The two should work together to tell a cohesive story of quality and tradition.

Percepción Social

A specialized, traditional B2B menswear manufacturer with limited public consumer interaction, perceived as a digital showroom for wholesale partners rather than an active consumer-facing brand. Focused on niche markets.

Ejemplos de Copy

• •Crafted for the moments that define you. Our double-breasted suit, made from 100% fine wool, offers more than just a perfect fit—it’s a statement of enduring style. #HerrWidman #FineClothing #Menswear
• •A testament to timeless design and meticulous craftsmanship. This grey striped suit is tailored from premium wool to provide a distinguished silhouette for the modern gentleman. Featuring a classic two-button closure and peak lapels, it is an essential addition to any discerning wardrobe. Experience the HerrWidman legacy.
• •Timeless by Design: Introducing The Heritage Collection.
• •Where Tradition Meets Modern Tailoring. Discover suits built on a legacy of quality since 1978.
• •Since 1978, HerrWidman has been dedicated to a single vision: creating menswear that stands the test of time. From our workshop in Istanbul, our expert artisans transform the finest wools into garments of unparalleled quality. This is not just clothing; it is a tradition of excellence.