Tono de Marca

Authentic & Personal, Confident & Edgy, Creative & Artistic, Engaging & Community-Focused

Valores de Marca

• •Originality & Self-Expression
• •Connection & Fan Engagement
• •Artistic Integrity
• •Cultural Identity

Mejores Prácticas

• •Define Your Core Voice: Clearly articulate the personality of Panterré (e.g., bold, introspective, energetic, mysterious). Is it more "rebel yell" or "intimate confession"? This should guide all communication.
• •Know Your Audience: Understand who the fans are and what language/style resonates with them (e.g., mix of Spanish/English, informal, direct). Tailor the message without losing the core voice.
• •Stay Authentic: The connection between an artist and fans is built on authenticity. Ensure the copy reflects Panterré's genuine personality, experiences, and artistic message. Avoid overly corporate or generic language.
• •Consistency Across Platforms: While the format might change (e.g., short captions on TikTok vs. longer posts on a blog), the underlying tone and core message should remain consistent across the website, all social media channels, and merchandise descriptions.
• •Visual and Verbal Harmony: The tone of the copy should match the visual identity (photos, videos, graphic design). If the visuals are dark and edgy, the copy shouldn't be overly playful or light, unless it's an intentional and understood contrast.

Percepción Social

Fans: Likely perceived as a talented and engaging artist by their followers. The willingness to connect on social media probably fosters a positive and loyal perception. Wider Audience: Perception by those less familiar would depend on their exposure to Panterré's music and genre. Artists often have niche but dedicated followings. Merchandise: The perception of the merchandise store will largely depend on product quality, design appeal, and customer service. Positive associations with the artist can translate to positive perceptions of their merchandise. There is a general awareness that artists are brand managers, developing and promoting themselves.

Ejemplos de Copy

• •Dropping a piece of my soul this Friday. 🔥 'NUEVA ERA' is more than a track, it's a statement. Get ready to feel it. Pre-save link in bio. #Panterré #NuevaMusica #NewMusicFriday
• •Wear the vibe. collezione ufficiale Panterré out now. Fresh designs, same energy. Tap to shop or hit the link in bio. Limited stock on the new hoodies! 🖤 #PanterréMerch #StreetStyle #ArtistMerch
• •Studio nights & city lights. 🌃 Cookin' up something special for you all. What kind of vibes are you hoping for on the next record? Drop a comment 👇 #Panterré #BehindTheMusic #CreativeProcess
• •THE STAGE IS CALLING. So excited to announce the 'FUEGO' tour! Bringing the energy to your city. Tickets on sale [Date]. Can't wait to see you there and share these moments. Who's coming?! 🔥 #PanterréTour #LiveMusic #Concert
• •Honestly, your energy fuels everything. Seeing you connect with the music means the world. Thank you for being on this journey with me. Much love. ❤️‍🔥 #PanterréFam #Grateful #MusicCommunity