Tono de Marca

Sophisticated, Authoritative, Passionate, Conscious, Aspirational, Approachable

Valores de Marca

• •Authenticity
• •Circularity & Sustainability
• •Heritage & Timelessness
• •Quality & Craftsmanship
• •Trust & Transparency
• •Exclusivity & Rarity
• •Community

Mejores Prácticas

• •Develop a Comprehensive Brand Voice Guide: Document the defined tone (Sophisticated, Authoritative, Passionate, Conscious, Aspirational, Approachable) with clear examples of 'do's and don'ts' for vocabulary, sentence structure, and style. This ensures everyone writing for the brand is aligned.
• •Prioritize 'Authenticity' and 'Circularity' in Messaging: Weave these core values naturally into product descriptions, social media captions, and blog content. For instance, instead of just saying 'used,' use phrases like 'pre-loved,' 'consciously curated,' or 'beginning its next chapter.'
• •Educate Through Storytelling: Share the history and significance of the pieces and designers. This reinforces the 'Heritage' and 'Craftsmanship' values and justifies the luxury positioning, speaking to an appreciative audience.
• •Maintain Sophistication Across All Channels: Whether it's a witty TikTok caption or a detailed product page, the language should always reflect the elevated nature of the brand. Avoid overly casual slang or colloquialisms that might dilute the luxury perception.
• •Be Transparent and Build Trust in All Communications: Especially given some mixed customer service reviews, ensure copy related to policies (shipping, returns, authentication) is exceptionally clear, reassuring, and easy to understand. When addressing concerns, the tone should remain professional, empathetic, and solution-oriented.

Percepción Social

Perceived by many as a go-to destination for high-quality, authenticated vintage luxury. Appreciated for its curated selection and commitment to sustainability and authenticity. The connection to fashion heritage (Giorgia Mattioli) adds a layer of prestige. Mixed (Service Dependent): While the product quality and selection are generally praised, some customers have experienced issues with customer service responsiveness and specific item conditions upon arrival, which can impact trust. Innovative: The integration of NFTs is seen as a forward-thinking approach in the luxury resale market. Niche but Growing: Appeals to a discerning clientele that values sustainability, uniqueness, and the story behind fashion items.

Ejemplos de Copy

• •Homepage Banner: 'Beyond Seasons. Beyond Trends. Discover Her-Age: Where iconic luxury is authenticated, cherished, and consciously passed on. Invest in timeless style, not fleeting fashion.'
• •Product Description (e.g., vintage Chanel jacket): 'A testament to enduring Parisian chic. This meticulously authenticated Chanel jacket, circa 1990, embodies Karl Lagerfeld's vision of empowered femininity. Each stitch tells a story of unparalleled craftsmanship, ready to continue its journey with a new custodian of style. Own a piece of fashion history.'
• •Social Media Post (Instagram - image of a rare Hermès bag): 'The legend, reimagined. Sourced with diligence and authenticated with precision, this Hermès [Model Name] is more than an accessory; it's an heirloom. At Her-Age, we connect discerning collectors with treasures that define eras. Explore the legacy. #HerAgeLuxury #VintageHermes #AuthenticatedLuxury #CircularFashion'
• •About Us Snippet: 'Her-Age was born from a reverence for fashion's golden eras and a commitment to its sustainable future. We believe true luxury endures, gaining character and value with time. Our mission is to provide a trusted sanctuary for buying and selling exceptional pre-loved pieces, each authenticated to honor its heritage and ensure its next chapter.'
• •Email Subject Line (for a newsletter): 'Inside Her-Age: Rare Finds, Sustainable Style & The Art of Timeless Luxury'