Tono de Marca

sophisticated, empowering, and educational

Valores de Marca

• •Quality
• •Elegance & Aesthetics
• •Confidence
• •Accessibility

Mejores Prácticas

• •Always Embody the "Goddess" Archetype: Use powerful, elegant, and confident language. Words like "divine," "iconic," "powerful," "unleash," and "radiate" should be staples in the brand vocabulary.
• •Balance Sophistication with Education: While the tone is aspirational, always back it up with substance. Clearly communicate product benefits, key ingredients, and application tips. This builds trust and positions the brand as an expert.
• •Maintain Visual and Verbal Consistency: Ensure the elegance of the product photography and design is matched by the copy. Avoid overly casual slang or jarring language that would clash with the sophisticated aesthetic.
• •Adapt the Tone for the Platform: While the core tone remains sophisticated and empowering, modulate it slightly for each channel. Instagram can be more focused on aesthetic descriptions, while TikTok can be slightly more energetic and personality-driven, without losing the core elegance.
• •Center the Customer as the Hero: Frame the products as tools for the customer's self-expression and empowerment. The focus should not just be on the product itself, but on how it makes the customer feel—confident, beautiful, and powerful.

Percepción Social

The public and customer perception of Hera Cosmetics is largely positive. It is viewed as a Trustworthy Local Brand, Luxurious Yet Attainable, and Effective.

Ejemplos de Copy

• •Divine Temptation. Meet our new Velvet Matte Lipstick in 'Aphrodite'. A color of pure passion, a texture of pure velvet. Designed for the goddess in you, this long-lasting formula offers a powerful, vibrant finish that stays flawless for hours. Unleash your inner power. Tap to shop. #HeraCosmetics #VelvetMatte #GoddessBeauty
• •The Art of a Perfect Lip. Discover our collection of high-pigment, long-wear lipsticks. Uncompromising quality for an unforgettable impression.
• •A Touch of Gold in Your Makeup Bag. Elegance is an attitude. At Hera Cosmetics, we believe your beauty products should be as stunning as you are. For a limited time, receive our signature golden makeup pouch with any purchase over 60 лв. Elevate your everyday routine.
• •TikTok Video Concept: A "Get Ready With Me" style video showing a creator applying a Hera lipstick. On-screen Text: "From feeling good... to feeling like a goddess." Caption: That Hera Cosmetics glow-up is real Our 'Icon' shade gives you that main character energy every single time. #HeraGlowUp #ConfidenceBoost #BulgarianBeauty
• •Still Thinking About It? The perfect matte finish you were looking for is waiting for you. Customers love our [Product Name] for its incredible pigmentation and comfortable wear. Don't miss out on defining your signature look. Complete your order today and enjoy free shipping.