Tono de Marca

Sophisticated, Traditional, and Authoritative.

Valores de Marca

• •Quality Craftsmanship
• •Timelessness
• •Durability & Sustainability
• •Understated Elegance
• •Value

Mejores Prácticas

• •Use an Educated Vocabulary: Employ precise and descriptive words. Instead of "nice shoes," use "elegant footwear." Instead of "looks good," use "possesses a timeless silhouette."
• •Focus on "Why," Not Just "What": Don't just state that a shoe is "Goodyear-welted." Explain *why* that matters: "This meticulous construction ensures superior durability, water resistance, and allows the shoe to be resoled for years of service."
• •Maintain a Formal, Respectful Tone: Always address the customer intelligently. Avoid overly familiar language, emojis, or slang. The tone should mirror the quality and seriousness of the product.
• •Emphasize Heritage and Tradition: Consistently weave in words like "classic," "heritage," "timeless," "handcrafted," and "traditional" to reinforce the brand's core identity.
• •Speak Globally, Act Locally: While the brand name is "New York," its operations and language are German. The copy should reflect a sophisticated, international style while ensuring the language (whether English or German) is flawless and communicates the core values of European craftsmanship.

Percepción Social

niche, specialist brand for connoisseurs.

Ejemplos de Copy

• •More than mere decoration, the brogue perforation is a testament to a rich heritage of style. Our Winston model, crafted from the finest French calfskin and built upon a durable Goodyear-welted foundation, carries this tradition forward. An investment in timeless elegance.
• •Our Goodyear-welted shoes are crafted for longevity. Fully resoleable and made with uncompromising materials, they are designed to accompany you through every chapter of your journey. This is the definition of sustainable luxury.
• •Confidence is built from the ground up. The clean lines and superior construction of our classic Oxford provide the perfect foundation for your professional wardrobe. Handcrafted in Europe for those who lead. Discover the collection.
• •Dear [Customer Name], You understand the value of true craftsmanship. As a valued member of the Henry Mellon family, we wanted to give you an exclusive first look at our new collection of leather care accessories, designed to preserve the character and extend the life of your investment.
• •A cornerstone of any gentleman's wardrobe, the Plain Derby offers unmatched versatility. Crafted using the time-honored Goodyear-welting technique, this shoe features a supple, vegetable-tanned leather lining and a robust leather sole that molds to your foot over time, creating a truly personal fit. From business negotiations to weekend pursuits, it is the epitome of effortless sophistication.