Tono de Marca

direct, professional, and confident

Valores de Marca

• •growth
• •partnership
• •creativity

Mejores Prácticas

• •Lead with the Client's Goal: Always frame your services around the client's primary objective: growth. Use words like "elevate," "mature," "scale," "develop," and "grow." The focus should be on their success, not just your services.
• •Maintain a Professional & Confident Voice: Avoid overly casual language, slang, or emojis. Use clear, concise, and strong declarative sentences. The tone should convey expertise and reliability.
• •Emphasize Partnership: Use inclusive and collaborative language like "Let's talk," "We partner with," "Together, we can," and "Our process is a collaboration." This makes the agency feel approachable and invested in the client's journey.
• •Keep it Simple and Direct: Reflect the minimalist aesthetic of the website in the copy. Avoid jargon, buzzwords, and overly complex sentences. Get to the point quickly and clearly communicate the value proposition.
• •Back Up "Creative" with "Strategy": Since "creative" can be subjective, always pair it with words that imply a business-oriented approach. Use phrases like "strategic design," "purpose-driven creative," and "data-informed campaigns." This reinforces the value of growth and shows that creativity is a means to a business end.

Percepción Social

neutral to non-existent

Ejemplos de Copy

• •Creative strategy that matures your brand. We build the creative foundation for your business to scale.
• •Hemation is a creative agency dedicated to elevating brands. We partner with ambitious companies to deliver strategic design and communication that drives sustainable growth. Let's build your future.
• •Is your brand's potential locked behind outdated creative? Hemation helps you evolve. We're the creative agency that specializes in brand growth and maturation. Let's talk about your next chapter.
• •Subject: Growing your brand with strategic creative | Hemation. We noticed [Client's Brand] and see a powerful opportunity for growth. At Hemation, we help brands like yours mature through targeted creative strategies. We believe a 15-minute conversation could outline the path to your next stage of success.
• •From brand identity to digital campaigns, our work is singularly focused on one thing: growth. We don't just create; we create with purpose. Our process is a partnership designed to take your brand from where it is to where it needs to be.