Tono de Marca

Aspirational, Sophisticated, and Innovative

Valores de Marca

• •Design Excellence
• •Innovative Functionality
• •Harmony with Nature
• •Quality and Durability
• •Cultivating a Unique Experience

Mejores Prácticas

• •Lead with a Visual and an Emotion: All copy should complement high-quality, atmospheric visuals. Start with the feeling you want to evoke—serenity, wonder, sophistication—and write to that emotion.
• •Use Elevated and Evocative Language: Avoid generic camping terms. Instead of "waterproof and tough," use phrases like "resilient against the elements" or "a sanctuary in any weather." Words like "architectural," "innovative," "sanctuary," "celestial," and "reimagined" fit the sophisticated tone.
• •Highlight Innovation, Not Just Features: Don't just list technical specifications. Explain the benefit of the innovation. Instead of saying "unique pole design," say "a revolutionary pole system that makes setup intuitive and quick." Frame every feature in terms of how it enhances the user's experience.
• •Maintain a Minimalist Approach: The copy should be as clean and uncluttered as the product design. Use concise, impactful sentences. Ample white space in written layouts (on the website, in emails) will mirror the brand's minimalist aesthetic.
• •Speak to the "Why," Not Just the "What": The customer isn't just buying a tent; they are buying a better, more stylish, and more profound outdoor experience. The copy should consistently reinforce this "why"—the pursuit of beauty, tranquility, and a deeper connection with nature, facilitated by superior design.

Percepción Social

The "Cool Newcomer": Viewed as an exciting and fresh alternative to established brands. A Premium, Investment-Worthy Brand: High price point justified by superior design, innovative features, and quality materials; perceived as a luxury or "aspirational" outdoor brand. Highly "Instagrammable": Unique and aesthetic appearance makes products popular subjects for social media, amplifying desirability and modern appeal.

Ejemplos de Copy

• •Redefine Your Wilderness Sanctuary. The Snail Shelter isn't just a tent; it's an architectural statement. Born from a single, revolutionary pole system, it offers a breathtaking panoramic view and an interior spacious enough to feel like home. Set up is intuitive, leaving more time for what matters: the sunrise, the stars, and the serene quiet of nature. This is your escape, beautifully reimagined.
• •The universe, unveiled. Our See Star tent features a panoramic skylight, transforming your night into an unforgettable celestial experience. Sleep under a blanket of stars, protected in innovative comfort. #HellosJapan #Stargazing #OutdoorInnovation
• •The Art of Dwelling, Wildly. At HELLOS, we believe the experience of nature should be enhanced by design, not hindered by it. We started with a simple question: what if a tent could be as inspiring as the landscape it occupies? Our answer is found in every stitch, every curve, and every unique pole. We engineer sophisticated, minimalist shelters that blend seamless functionality with a quiet, powerful aesthetic. We don't just make tents. We create the spaces where you connect with the wild.
• •Introducing the Butterfly: Unfold Your Horizon. Your next adventure is ready to take flight. Discover the HELLOS Butterfly, our latest innovation in lightweight, spacious shelter design. Its unique wing-like structure provides generous living space and unparalleled stability, all while packing down to an impossibly small size. For the minimalist explorer who refuses to compromise on comfort or style. Explore the Butterfly.
• •Effortless Setup. Endless Vistas. Your time in nature is precious. Spend less of it on setup and more of it soaking in the view. The HELLOS innovative pole system makes creating your shelter simple and swift. #OutdoorLiving #MinimalistCamping #HellosWorks