Tono de Marca

Elegant & Sophisticated, Innovative & Magical, Minimalist & Clean, Inspiring & Evocative, Human-centric

Valores de Marca

• •Design Excellence & Innovation
• •Quality Craftsmanship
• •Functionality & Versatility
• •Emotional Connection & Joy
• •Thoughtful Technology
• •Simplicity & Beauty

Mejores Prácticas

• •Emphasize "Magic" and "Wonder": Use words that evoke a sense of surprise, delight, and the unexpected beauty of the products' transformations (e.g., "unfold the magic," "a touch of wonder," "sculptural surprise").
• •Focus on Sensory Experience: Describe not just what the products do, but how they make you *feel*. Use evocative language that appeals to sight, touch, and the creation of ambiance (e.g., "soft, diffused glow," "warm ambiance," "tactile pleasure," "visually mesmerizing").
• •Highlight Craftsmanship and Quality Materials: Subtly weave in details about the premium materials (FSC-certified wood, durable Tyvek, hi-grade aluminum) and the thoughtful design process to reinforce the value and longevity of the products.
• •Keep it Elegant and Concise: Use clear, sophisticated language. Avoid jargon or overly technical descriptions unless explaining a key technological benefit in an accessible way. Let the beauty of the product and its impact speak for itself.
• •Showcase Versatility Through Storytelling: Instead of just listing features, paint a picture of how Lumio products fit into and enhance different aspects of life – from a cozy reading nook to a creative workspace, or as a companion on travels. This reinforces their adaptability and human-centric design.

Percepción Social

Highly Innovative and Unique, Premium and High Quality, Artistic and Sculptural, Gift-Worthy, Conversation Starter, Positive Customer Service (implied), Worth the Price (for many)

Ejemplos de Copy

• •Headline: Lumio: Where Light Becomes Art. Body: Discover Lito. More than a lamp, it’s a story unfolding in light. Crafted from sustainable wood and soft, luminous pages, Lito transforms any space with its warm, inviting glow. Experience the magic of poetic technology.
• •Headline: Illuminate Your Moments. Effortlessly. Body: Introducing Ovo, the desk lamp that balances purposeful task lighting with serene ambiance. With a gentle nudge, pivot between focused work and a calming atmosphere. Precision-engineered, intuitively designed.
• •Headline: Teno: Sound You Can See, Light You Can Feel. Body: Break open the Teno sculpture to reveal an immersive audio experience and a gentle, radiant light. A seamless blend of ancient kintsugi artistry and cutting-edge technology, Teno engages your senses and elevates your space.
• •Headline: Design That Travels With You. Body: From your nightstand to your next adventure, Lumio’s portable Lito Mini offers beautiful illumination wherever life takes you. Unfold a world of light, compactly designed for modern living.
• •Headline: The Art of Simplicity. The Joy of Light. Body: At Lumio, we believe in technology that feels more human. Our creations are thoughtfully designed to surprise, delight, and integrate seamlessly into your life, bringing warmth and beauty to the everyday.